“…However, there is limited research evaluating the sensory characteristics of strawberries grown in the cooler climates of Australia, with many Australian grown strawberries bred overseas (Horticulture Australia Limited, ). Strawberry flavor is characterized by complex interactions between volatile and nonvolatile components, together with the sugars and organic acids (Aubert, Baumann, & Arguel, ; Azodanlou, Darbellay, Luisier, Villettaz, & Amadò, ), the combination unique to different cultivars and dependent upon maturation stage (Aaby, Mazur, Nes, & Skrede, ; Dong, Zhang, Tang, Jin, & Han, ; Du, Whitaker, & Rouseff, ; Forney, Kalt, & Jordan, ; Kafkas et al, ; Montero et al, ; Pérez, Olías, Sanz, & Olías, ; Sturm et al, ). Given the diversity in chemical composition, and subsequently fruit flavor according to cultivar, maturation level and climate, it is important to devise a descriptive language to distinguish between fruit of different cultivars at various stages of ripening.…”