“…In fact, corporate reputation, as a market signal, could be formed by various information signals transmitted by a firm or other information intermediaries (Fombrun and Shanley, 1990), as well as stakeholders' own perceptions and interpretations of the firm's actions (Fombrun, 2000). Correspondingly, the literature reveals various methods in measuring reputation: surveys of customers' perception (Lai et al , 2010; Alafi and Hasoneh, 2012; Galbreath and Shum, 2012; Pearson et al , 2015); survey of CEO/employees' perception (Aupperle et al , 1985; Davies et al , 2010); rankings of business reputation published by specialized magazines (Surroca et al , 2010; Lee and Roh, 2012; Elayan et al , 2014; Phillips et al , 2015); and the agenda-setting theory applicable to measure the media reputation (Deephouse, 1997, 2000).…”