Abstract:This underlying motivation behind this chapter is to examine and understand the changing patterns of travel behaviour of travellers to urban nature attractions of 2010 and 2015 (5 year gap period) in the context of Kuala Lumpur. Kuala Lumpur, the capital of Malaysia offers a major potential for the growth and development of urban ecotourism given the natural hotspots in both inside and on the peripheries of the city. The results emanating from the descriptive statistics employed in this study demonstrate that … Show more
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