Changing Lifestyle of Women –An Empirical Study

Maqbool, Adeel; Atiq, Rizwana

doi:10.9790/487x-16437078

Cited by 5 publications

(2 citation statements)

References 2 publications

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“…The researcher believed the impact on the newly married woman is huge as the lifestyle changes after marriage (Das, 2018). However, the researcher did not state specifically the lifestyle changes experienced by a newly married woman in India, but another study conducted by Maqbool and Atiq (2014) said a newly married woman in India nowadays is not only burdened by a heavy responsibility as a housewife, but the woman also plays a role as the "chief-purchaser" in the family. The researcher believed these situations not only occurred in India but also in other countries too.…”

Section: Internal Influencesmentioning

confidence: 99%

The Internal Influences of Consumers’ Online Shopping of Wooden Products During COVID-19 Pandemic

Hisyam¹,

Harun²,

Zainudin³

et al. 2022

IJARBSS

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Online shopping is the present future trend of shopping. However, the usage of online shopping platforms seems to be a new norm not just because of technological advances but due to the pandemic COVID-19. This study was focused more on wooden products since there were a limited number of studies about these products, especially in Malaysia. There are four items of internal influences that were considered: ease of use, experience, time management, and lifestyle that will influence online shopping of wooden products by Malaysians. The study aims to identify the most influential internal factors influencing the online shopping intention of wooden products during the pandemic outbreak by Malaysians. The survey was executed between June to July 2021 during the Movement Control Order (MCO) of COVID-19. The data was collected online using a form questionnaire distributed via social media such as WhatsApp, Facebook and Instagram, which covers 464 respondents. Later the data were analysed by multi-linear regression technique using SPSS ver. 26. The results of the study found that lifestyle is the most influencing factor towards online shopping, with a standardized coefficient (β) of 0.410. This is followed by experiences with 0.139, time management with 0.132 and ease of use with 0.076. The researcher concluded that changes in lifestyle into new norms, especially during Movement Control Order (MCO), lead the changes in consumers' behaviour in purchasing goods. Besides, the online marketplace puts all the information at their fingertips, which facilitates consumers to purchase online.

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Section: Internal Influencesmentioning

confidence: 99%

The Internal Influences of Consumers’ Online Shopping of Wooden Products During COVID-19 Pandemic

Hisyam¹,

Harun²,

Zainudin³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

show abstract

“…For instance, Indian women used to focus on purchases based on family needs and wants. In this regard, marketers should understand the changing perception of women, so they should look for ways to sell products more suitable for their needs and desires (Özdemir & Tokol, 2008;Maqbool & Atiq, 2014. ) For women, shopping is a form of action that is often seen as a complement to women's roles.…”

Section: Introductionmentioning

confidence: 99%

Research on Determining the Purchasing Styles of Working Women and Housewives

Akbiyik¹

2022

ijoess

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This study was carried out to determine the purchasing styles of working women and housewives. During the data collection phase of the study, the online form created through Google forms was shared with working women and housewives who live in Isparta and are over 18 years old and have purchasing behaviour. A total of 487 participants, 247 of whom were working women and 240 of them were housewives, who participated in the study voluntarily and filled out the questionnaire completely, were included in the study. A descriptive research model was used in the study, and the data were collected by simple random sampling. The data were analysed by using various statistical tests including "Reliability", "KMO test", "Factor Analysis", and "Independent T test" with the SPSS 22 package program. In this respect, purchasing styles of working women and housewives were determined according to the research model. Nine factors emerged in the dimensions of purchasing style perceptions of working women and housewives. The naming of the factors obtained was made according to the items that make up the factors. The factors are "Perfectionist", "Brand Conscious", "Fashion Conscious", "Pleasure Conscious", "Careful and Price Conscious", "Confused", "Brand Loyal", "Careless", and "Contented", respectively. Besides, statistically significant relations were found among the purchasing styles of female consumers and their job status in the study. It can be inferred from this study that while working women are more sensitive in such dimensions as brand conscious, pleasure conscious, price conscious and careful, and confused, housewives are more susceptible in terms of careless and contented dimensions. In the study, it was also determined that the profession variable did not make a difference in the dimensions of perfectionist, brand loyal and fashion conscious.

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