“…Alcohol warning labels are intended to increase knowledge and attitudes regarding the harmful consequences of alcohol use and promote changes in consumption behaviour [20]. Although there is no substantial evidence in the literature on the effectiveness of alcohol warning labels in changing behaviour, especially among groups at risk [22,23,24,46], previous research revealed that this could be due to narrow implementation, to the generic nature of the messages used, and to their poor visibility [21,22,28,46]. In this regard, in order to increase the likelihood of alcohol warning messages being perceived as relevant, they need to be congruent with the beliefs of the target audience [9,28].…”