“…Some have found that persistent prejudices have a negative effect on minority candidates (Terkildsen, 1993;Sigelman et al, 1995;Kinder and Sanders, 1996). On the other hand, many observational studies of minority candidates have found that the negative effect of race is largely dependent on electoral and candidate context (Highton, 2004;Hajnal, 2001Hajnal, , 2007Citrin, Green and Sears, 1990), and that under certain contexts, like incumbency and campaign messaging, race might cease to be a significant consideration in vote choice. I argue that what is missing from these studies is a theory that considers how racial perceptions and electoral context might mediate candidate evaluations, as well as comprehensive data that can test a theory that considers many of the contextual variables that might go into a voter's decision to vote for or against a minority candidate.…”