Channel Competition and Coordination of E-Commerce Platforms under Low-Carbon Environment: A Cooperative Game Approach

Liu, Yi-Jiao; Zhang, Shiyuan; Jia, Fu; Wu, Zhiqu

doi:10.1155/2022/3595327

Cited by 2 publications

(1 citation statement)

References 40 publications

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“…They found that both direct and agent selling may be optimal in the first stage, while in the second stage, agent sales are never optimal if the manufacturer and the retailer do not share additional market information. The development of e-commerce has also prompted many scholars to discuss the selection of distribution channels under the participation of e-commerce platforms, such as Wang et al [45], Liu et al [46], and Cao et al [47]. However, none of the above papers investigate the channel selection of green products.…”

Section: Channel Selection In Supply Chainmentioning

confidence: 99%

How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?

Cao

et al. 2023

Sustainability

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In order to respond to and take advantage of consumers’ growing interest in green products, an increasing number of firms are expanding their market share by introducing green versions of their brown products. However, firms are faced with the challenge of how to distribute green products to avoid mutual encroachment with brown products. To solve this problem, this paper constructs a Stackelberg game model consisting of a manufacturer (leader) and a retailer (follower), in which the manufacturer provides brown and green products, and then develops two channel structures for green products to be sold through the manufacturer (direct selling) and the retailer (agent selling). The results show that the manufacturer’s choice of green product distribution channels is affected by the direct selling costs and the market share of green consumers and their product preferences. When the direct selling cost is zero or consumers are green, the manufacturer always chooses direct selling. However, with an increase in the direct selling costs, if green consumers have a large difference in their preference for green and brown products, the manufacturer chooses agent selling, and vice versa. In particular, the impact of the market share of green consumers on the profits of the manufacturer is different in the two channel structures. The higher the market share of green consumers under agent selling, the more beneficial it is for the manufacturer. However, under direct selling, the profits of the manufacturer show an “inverted U” trend with the increase in the market share of green consumers. In addition, under certain conditions, the direct selling channels opened by the manufacturer are not necessarily to sell green products, but to maximize the market share of brown products. The strategy is to set high prices for green products in direct selling channels to stimulate consumers to buy brown products. These findings can provide insights for manufacturers to design appropriate green product distribution strategies.

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Section: Channel Selection In Supply Chainmentioning

confidence: 99%

How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?

Cao

et al. 2023

Sustainability

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Participant fairness concern and cost‐sharing‐based dual‐channel low‐carbon supply chain management

Song,

Wang,

Mao

et al. 2024

Manage Decis Econ

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Considering consumer channel preferences, our paper establishes a two‐echelon differential low‐carbon supply chain model and discusses the effects of member's cost‐sharing and fairness concerns on equilibrium results. From a static perspective, the results indicate that retailers' fairness concern behavior will lead to a decrease in pricing and participants' efforts while manufacturers cost‐sharing strategy will only enhance retailers' advertising efforts. From a dynamic perspective, products' greenness, long‐term benefits of manufacturers and retailers, and social welfare will gradually increase and eventually saturate over time. In most cases, manufacturer‐to‐retailer cost‐sharing is a win–win strategy that not only enhances the long‐term interests but also realizes the greening and upgrading of the supply chain.

show abstract

Channel Competition and Coordination of E-Commerce Platforms under Low-Carbon Environment: A Cooperative Game Approach

Cited by 2 publications

References 40 publications

How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?

How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?

Participant fairness concern and cost‐sharing‐based dual‐channel low‐carbon supply chain management

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