2020
DOI: 10.1038/s41746-020-0252-4
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Channel management in virtual care

Abstract: Many virtual care initiatives focus heavily on video visits, essentially mimicking face-to-face visits. Meanwhile, clinicians in established settings continue to use the oldest modality, phone calls, and some use the most ubiquitous, asynchronous messaging. The latter, along with live chat and chatbots, could be transformative if workflows were redesigned to incorporate it. With multiple modalities now available for use in virtual care, the central problem is to direct patient-provider interactions to the chan… Show more

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Cited by 12 publications
(6 citation statements)
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“…For example, while 84% of all provider survey respondents agreed or strongly agreed that the technology they used to conduct video visits was easy to use, this contrasted with providers’ shared perspectives that they had ongoing challenges with technology, adapting virtual care into their clinical workflows, and the overall effort required. This might be because the technology itself was not difficult to use, but rather its integration within established clinical workflows was contingent on other individual, organizational, and policy-level factors to enable optimal efficiency [ 41 , 42 ]. Collective consideration of the tool (technology), the team (providers and clinical staff), and the routine (clinical workflows) may enhance positive experiences [ 43 ].…”
Section: Discussionmentioning
confidence: 99%
“…For example, while 84% of all provider survey respondents agreed or strongly agreed that the technology they used to conduct video visits was easy to use, this contrasted with providers’ shared perspectives that they had ongoing challenges with technology, adapting virtual care into their clinical workflows, and the overall effort required. This might be because the technology itself was not difficult to use, but rather its integration within established clinical workflows was contingent on other individual, organizational, and policy-level factors to enable optimal efficiency [ 41 , 42 ]. Collective consideration of the tool (technology), the team (providers and clinical staff), and the routine (clinical workflows) may enhance positive experiences [ 43 ].…”
Section: Discussionmentioning
confidence: 99%
“…Conceptually, clinicians and patients can interact within telemedicine through many different channels. 29 Desruisseaux et al 29 proposed that each channel of interaction has 2 relevant outcomes: savings, defined as the financial difference in money and time between traditional care models and each channel, and resolution, defined as an encounter that meets the standard of care and gives the patient a good experience. Maximizing these outcomes requires efficiently and precisely funneling each interaction into the appropriate channel.…”
Section: Future Opportunitiesmentioning
confidence: 99%
“…Health systems are only now beginning to grasp the importance of this process. 29 If such implementation is successful, improvements in financial and care-related performance could be significant. 30,31 As we advance teleneurology, we must be mindful of the effect of telehealth on the physician-patient relationship and the potential for widening health disparities.…”
Section: Future Opportunitiesmentioning
confidence: 99%
“…Most of these alternative channels were groundbreaking just a few years ago but are now commonplace. Channel management techniques can be applied to neuro-ophthalmology (60). Existing channels include traditional in-office visits, synchronous audio/video visits, and asynchronous communication with patients through the electronic health record.…”
Section: Future Considerationsmentioning
confidence: 99%