Channel Repertoires: Using Peoplemeter Data in Beijing

Yuan, Elaine J.; Webster, James G.

doi:10.1207/s15506878jobem5003_10

Cited by 39 publications

(39 citation statements)

References 10 publications

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“…Vertical diversity of exposure at micro level: channel repertoires Following the precedent of the Beijing study (Yuan & Webster, 2006), the current study operationalized channel repertoire as the total number of channels viewed for 10 or more consecutive minutes at least once during the week, or Primary Channel Repertoire (PCR). PCR disqualifies those channels that appear on the record as a result of channel surfing rather than sustained viewing.…”

Section: Resultsmentioning

confidence: 99%

“…The inclusion and exclusion of certain channels in the channel repertoires by individual viewers also lead to audience polarization across these channels. Using peoplemeter data, Yuan and Webster (2006) The unit of analysis for the study of channel repertoires was the individual viewer. The data set for this analysis included 294 viewers randomly selected from the 300 panel households.…”

Section: Research Questionsmentioning

confidence: 99%

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Measuring diversity of exposure in Guangzhou's television market

Yuan

2008

Asian Journal of Communication

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This study applied Napoli's (1997) media diversity model to the study of television audiences in Guangzhou, one of China's largest television markets. An analytical framework was developed to organize the measures of exposure diversity, i.e., audience concentration, fragmentation, polarization, and channel repertoires, based on a secondary analysis of peoplemeter data. The results showed that the degree of audience concentration decreased while the degree of audience fragmentation and polarization increased in the market over the course of the past decade. Most notably, the rapid development of both overseas and local television channels greatly diminished CCTV's market monopoly. Overall, patterns of audience fragmentation and polarization are more limited than analogous audience behavior reported in the West.

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Section: Resultsmentioning

confidence: 99%

Section: Research Questionsmentioning

confidence: 99%

Measuring diversity of exposure in Guangzhou's television market

Yuan

2008

Asian Journal of Communication

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“…Interestingly, Ferguson and Melkote (1997) reported an average channel repertoire of 4.47 from a random sample of subscribers to a local cable system that offered 35 channels. More recently, Yuan and Webster (2006) reported an average repertoire of 13 channels among Chinese television viewers. Recent research suggests that size of repertoire-or number of choices-may influence orienting and encoding.…”

Section: Discussionmentioning

confidence: 99%

Responding to Change on TV: How Viewer-Controlled Changes in Content Differ From Programmed Changes in Content

Wise

Lee

Lang

et al. 2008

Journal of Broadcasting & Electronic Media

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Two experiments explored differences in television viewers' responses to viewercontrolled and producer-controlled content changes. Viewers in both studies could change channels among 4 different newscasts. Orienting, sympathetic activation, cognitive effort, and recognition were compared in the moments following both channel changes (viewer control) and cuts (producer control). Neither channel changes nor cuts elicited orienting. Sympathetic activation was higher following channel changes, while cognitive effort was higher following cuts. In 1 experiment, recognition accuracy was higher after a cut than it was after a channel change. These results inform how the exertion of control over media content alters psychological processing.It seems safe to say that the remote control has fundamentally changed television viewing. Nearly every television sold in the United States today comes equipped with a remote control (Frisby, 1999; Zenith). People fight over who wields it (McBride, 1995). Producers have altered the way they make programs in order

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“…A positive transitivity measure provides evidence for the existence of channel repertoires. A channel repertoire is a subset of available channels that viewers frequently watch (Yuan & Webster, 2006). As an illustration, a recent report by The Nielsen Company revealed that American television viewers only use an average of 16 channels despite the fact that the average household receives 118.6 channels (Nielsen, 2008, June 6).…”

Section: Other General Network Parametersmentioning

confidence: 99%