Channelling customer loyalty

Brooks, Roger; Wragg, Tim

doi:10.1108/09544789210034716

Cited by 2 publications

(1 citation statement)

References 2 publications

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“…In the literature, some studies examine the consumer-brand relationship from a positive perspective. Some of these examined loyalties (Brooks and Wragg, 1992;Gommans et al, 2001); brand love (Wallace et al, 2021;Moussa, 2021); trust towards the brand (Sung & Kim, 2010). However, there are also relatively few studies that examine negative feelings towards a brand.…”

Section: Extended Abstractmentioning

confidence: 99%

Marka Nefreti-Tekrar Satın Almama Niyeti İlişkisi: Negatif Çevrimdışı İletişimin ve Çevrimiçi Şikâyetin Aracılık Etkileri

Demirağ

Çavuşoğlu

2022

Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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The aim of this research is to identify the socio-economic determinants of divorce in Turkey and four sub regions in the 2008-2017 period by the panel data analysis. Also, this research examine whether the female employment on divorce differs by sector or not. According to analysis findings, per capita income level, female employment in agriculture sector, female education level and male unemployment level have a positive effect on divorce across the Turkey. These impacts differ between regions classified by socioeconomic development. Income level and education level of women are the main determinants of divorce in the regions with high socioeconomic development level, whereas female education level and male unemployment level are the main determinants of divorce in low socioeconomic development level regions. In addition, the effect of female employment on divorce rate varies between agriculture and nonagricultural sectors. The reason for this difference is that the independence effect is more dominant than the income effect on working woman in the agricultural sector and the independence and income effects are not dominant over each other on working woman in the industry and service sectors.

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Section: Extended Abstractmentioning

confidence: 99%

Marka Nefreti-Tekrar Satın Almama Niyeti İlişkisi: Negatif Çevrimdışı İletişimin ve Çevrimiçi Şikâyetin Aracılık Etkileri

Demirağ

Çavuşoğlu

2022

Cumhuriyet Üniversitesi İktisadi Ve İdari Bilimler Dergisi

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Marketing and engineering revisited

Lancaster

1995

Journal of Business &Amp; Industrial Marketing

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A number of problems have been highlighted in relation to the roles of marketing and engineering and reported in the Journal of Marketing Management in 1993 (Vol. 9 No. 2, pp. 141‐53). This earlier article merely pointed out the problems of this uneasy relationship and hinted at solutions. Much has been researched and reported since then. Attempts to integrate this material over a number of areas including an international dimension, strategic and tactical implications, service and quality improvement issues and product mix decisions. Then goes on to propose solutions based on the researched evidence that is currently forthcoming.

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Channelling customer loyalty

Cited by 2 publications

References 2 publications

Marka Nefreti-Tekrar Satın Almama Niyeti İlişkisi: Negatif Çevrimdışı İletişimin ve Çevrimiçi Şikâyetin Aracılık Etkileri

Marka Nefreti-Tekrar Satın Almama Niyeti İlişkisi: Negatif Çevrimdışı İletişimin ve Çevrimiçi Şikâyetin Aracılık Etkileri

Marketing and engineering revisited

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