Chapter 11 The Strategic Management of Events for Destination Marketing

Capriello, Antonella

doi:10.1108/978-1-78756-291-220181011

Cited by 5 publications

(12 citation statements)

References 86 publications

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“…Trošt et al (2012) have observed tourism events as an appropriate strategy for planning and helping destination-destination look different in competitive markets. Capriello (2018) reflects on the managerial involvement and approach of stakeholders in formulating destination development planning strategies. Complexity contributes to the conceptual marketing event as an instrument to penetrate tourism sustainability.…”

Section: Figure 1 Model Of Sustainable Tourism Developmentmentioning

confidence: 99%

Festival Economy: The Impact of Events on Sustainable Tourism

Purwadi,

Darma,

Setini

2023

J. Kepariwisataan Destin. Hosp. dan Perjalanan

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Tourism is like a “treasure” and needs to be developed in order to attract visitors to an area. The advantage of those who have a destination with the presence of various attractions, events, and local culture considered a bonus. The case study of the tourism sector in Samarinda City has not yet developed and is in line with expectations, therefore we have started aspects of the festival economic which are expanded into three dimensions (event management, sustainable tourism, and destination branding). Evaluation to find out how big its role is, filtered by multiple regression analysis. We collected the data based on surveys, in which it conducted direct interviews with respondents who had a good understanding of the local demographic, social and cultural conditions. The survey coverage has determined based on time and place considerations, so they aimed specifically it at the two-day “The 354th Anniversary of Samarinda City” in 2022. The outcome of this study concludes that event management has a significant effect on sustainable tourism and destination branding. In line with that, we also found that sustainable tourism has a significant effect on destination branding and sustainable tourism can play a significant role in both the relationship between event management and destination branding, because the results are significant. Further, our need to study to enrich our findings so that the novelty will continue. The novelty of the theoretical or practical landscape teaches about market segmentation in the middle of a transition, especially boosting tourism commodities towards new trends.

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Section: Figure 1 Model Of Sustainable Tourism Developmentmentioning

confidence: 99%

Festival Economy: The Impact of Events on Sustainable Tourism

Purwadi,

Darma,

Setini

2023

J. Kepariwisataan Destin. Hosp. dan Perjalanan

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“…The event marketing communication strategy [5], was originally chosen to respond to changes in the marketing environment and consumer behavior. Event marketing is used to determine the characters or events that are described to be known by the public, so that the ability to attract media coverage and engage consumers is needed by a company, in order to meet the needs of improving the company's image and promoting the products or services offered.…”

Section: Event Marketingmentioning

confidence: 99%

“…Knowledge transfer about kustom culture is part of a marketing strategy-oriented exploration. Event marketing strategy [5] to offer a certain character of a product or service that is custom. The nature of kustom in event marketing both initiators is the art of kustom motorcycle riding.…”

Section: Event Marketing As Educational and Cultural Customizationmentioning

confidence: 99%

Kustom Kulture Event Marketing as a Brand Community Creativity

Latif

Hariawan

Laksono

2021

J. Appl. Manag. Bus.

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The purpose of this study is to describe kustom cultural events as a form of branding program from Retro Classic Cycles Jogjakarta and House of Customland Surabaya. During the event, we saw a touch of creative creation of the kustom kulture brand community. This study uses a qualitative method. Data were obtained based on observations and interviews with several people involved in the annual kustom kulture event. In addition, the researcher also developed data collection by looking at the social media managers of Retro Classic Cycles and House of Customland. Research findings show that there are efforts to develop brand communities, initiators routinely carry out annual activities in kustom cultural events. The kustom kulture event presents creative culture from a variety of artistic collaborators, both fine art and motor builder, which inclusively makes event collaborators really enjoy and actively participate in displaying their artworks as a medium for creativity exhibitions. Originality shows that kustom culture events are used as community media for kustom culture activists Retro Classic Cycles and House of Customland, as an effective way to build a certain identity of a community, so as to increase public knowledge about kustom kulture. Therefore, the quality and quantity of kustom cultural events can be increased according to the differences and novelty of the theme of the event being held.

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“…For instance, in the context of providing care for the elderly and the disabled, materiality is visible not only in the use of devices for movement, hearing, and vision, but also in affective events that highlight the blurring of social and material relations and the significance of affective dimensions in comprehending lived experience (Dawson, Sykes, McLean, Zanko, & Marciano, 2014). Through the programs, environments, and administration of the whole event experience, event design should have an emotional impact on attendees (Capriello, 2018). The customer is fully immersed in the event experience thanks to the "hands on" physical aspect of the experience.…”

Section: Introductionmentioning

confidence: 99%

“…Community members can share their knowledge and experiences of the events by participating in several events or by replicating the events (Kelly & Fairley, 2018). Audiences are co-creators of the experience, so the business should give them access to a creative environment where experiences can take place (Capriello, 2018). Despite previous research conducted across various streams of event management and social entrepreneurship literature separately, little is known about event management for social entrepreneurship.…”

Section: Introductionmentioning

confidence: 99%

Event Management in Social Entrepreneurship: A Bibliometric Analysis

Evanthi,

Azhar

2023

mebis

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Social entrepreneurship is a growing phenomenon that is currently attracting much public attention due to its potential to reduce social problems and improve people's well-being. Events hosted by social entrepreneurs may present vital chances for venues to enhance the event's goal and happiness. This study aims to (1) examine event management and social entrepreneurship while focusing on the relationships, dimensions, and context-specific functions that each play, and (2) identify the link between social entrepreneurship and event management so that it can be used to construct future theories. This study uses VOSviewer to visualize how event management and social entrepreneurship were meant from numerous earlier papers using bibliometric analysis. The findings of this study will contribute to our understanding of how event management may be used in social entrepreneurship to increase behavioral intention and improve event experiences. For further research, the recommendations listed below are provided. Researchers may also develop new theories and event management literature to further the discussion and research on this subject.

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Chapter 11 The Strategic Management of Events for Destination Marketing

Cited by 5 publications

References 86 publications

Festival Economy: The Impact of Events on Sustainable Tourism

Festival Economy: The Impact of Events on Sustainable Tourism

Kustom Kulture Event Marketing as a Brand Community Creativity

Event Management in Social Entrepreneurship: A Bibliometric Analysis

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