Chapter 14 Retail Environments and Spatial Shopping Behavior

Timmermans, Hjp Harry

doi:10.1016/s0166-4115(08)60050-3

Cited by 18 publications

(14 citation statements)

References 100 publications

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“…Although the multi-step approach extends the more simplistic models, there is little evidence of attempts to investigate process-based models in the retail literature. As seen in Retailer image research is an area with a long history of examining customer perceptions of retail stores as well as whole chains (Keaveney and Hunt, 1992;Lindquist, 1974;Martineau, 1958;Timmermans, 1993). Despite the extant literature, conceptualization and measurement of retailer image remains elusive.…”

Section: Brand Equity and Retailer Equitymentioning

confidence: 99%

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Anselmsson

Burt

Tunca

2017

Journal of Retailing and Consumer Services

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Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative structures commonly used in the more general brand equity literature; and finally by creating a short and parsimonious scale for assessing retailer brand equity in different contexts. Three alternative models are compared and tested on six brands in both convenience and shopping goods categories, ranging from discount to middle range price levels. The outcome is an operational framework supporting the main building blocks of the conceptual brand resonance model presented in Keller (2001) with seven dimensions structured in a four-step sequence as awareness → pricing policy, customer service, product quality, physical store → retailer trust → retailer loyalty, thereby describing retailer brand equity as a four-step process. The extended, although parsimonious, 17-item retailer equity scale can be used by academics as well as practitioners to examine the underlying values of retailer brands and has the potential to incorporate additional dimensions and attributes to investigate specific retail contexts without creating lengthy questionnaires.

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Section: Brand Equity and Retailer Equitymentioning

confidence: 99%

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Anselmsson

Burt

Tunca

2017

Journal of Retailing and Consumer Services

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“…Since the 1960s, store image has been the main research focus for understanding customers' perceptions of retail stores and retail chains (Delgado-Ballester et al, 2014;Keaveney and Hunt, 1992;Lindquist, 1974;Oppewal and Timmermans, 1997;Timmermans, 1993). A vast number of models have been developed over the years and there does not seem to be any common framework or agreed-upon model.…”

Section: Store and Retail Imagementioning

confidence: 99%

Customer-based brand equity and human resource management image

Anselmsson

Melin

Bondesson

2016

EJM

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Purpose The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract and maintain employees through employer branding. The present study attempts to link HRM directly to marketing and branding aimed at customers as an altruistic dimension of the brand image and as something that applies to customers’ sociological needs. Design/methodology/approach The study is based on a survey of Swedish customers in two different retail categories: groceries and home decoration. Findings The results show that HRM image is distinct from a more traditional service image and that there is a significant relationship between favourable customer perceptions of an organization’s HRM and customers’ willingness to buy and pay a premium for products provided by the retail chain. This finding leads to the conclusion that HRM is not only relevant for employer branding, internal branding and operations management but also plays a significant role in building customer-based brand equity. The results show that further integration of HRM and brand management is needed, both in theory and practice. Originality/value This study takes a holistic approach to marketing and is one of the first attempts to incorporate HRM and employer branding into the customer-based brand equity framework. Implications for future research, retailing and other businesses are discussed in the conclusion.

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“…In addition, a utility-maximizing decision rule is assumed, which implies that the probability of choosing some choice alternative is equal to the probability that the utility associated with a particular choice alternative exceeds that of all other choice alternatives included in the choice set (MacFadden, 1991). The specification of the choice model then depends on the assumptions regarding the distributions of the random utility components; it is assumed that random utility components are independent (Timmermans, 1993). It is also assumed that the errors in the model have a double exponential distribution.…”

Section: Conjoint Analysismentioning

confidence: 99%

Evaluating Design Alternatives Using Conjoint Experiments in Virtual Reality

Dijkstra

Leeuwen

Timmermans

2003

Environ Plann B Plann Des

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In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using the design of office spaces as an example.

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Chapter 14 Retail Environments and Spatial Shopping Behavior

Cited by 18 publications

References 100 publications

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Customer-based brand equity and human resource management image

Evaluating Design Alternatives Using Conjoint Experiments in Virtual Reality

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