“…Among these, mobile phones have demonstrated their suitability to address the issue of the existing information asymmetry (Ali & Kumar, 2010;De Silva, Ratnadiwakara, & Zainudeen, 2010;Fafchamps & Minten, 2012;Mittal, 2012;Mittal, Gandhi, & Tripathi, 2010;Mittal & Mehar, 2013Muto & Yamano, 2009). Mobile-enabled information has the potential to play an important role in improving the adoption of modern technologies, inputs, and best practices (Anderson & Feder, 2007;Bhatnagar, 2008). The increasing penetration of mobile networks and handsets, and the recent introduction of a number of mobile-enabled information services in rural India presents an opportunity to make useful information more widely available (Fischer, Byerlee, & Edmeades, 2009;Mittal, 2012;Mittal & Mehar, 2013.…”