Chapter 5 - “Secure Our Profits!”: The FIFA™ in Germany 2006

Eick, Volker

doi:10.4324/9780203827475_chapter_5

Cited by 8 publications

(10 citation statements)

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“…Third, an increasingly sophisticated body of research emphasises the security‐related interests and contributions of the event organisers themselves (FIFA, UEFA, IOC) (Eick ). Recent discussions have insisted, for example, on the fusing security and branding rationales associated with fan zones in event cities (Klauser ) and on the relationship between security governance and the commercialisation of sports more generally (Giulianotti ).…”

Section: Interests and Expertise In Mega‐event Securitymentioning

confidence: 99%

Interacting forms of expertise and authority in mega‐event security: the example of the 2010 Vancouver Olympic Games

Klauser

2013

Geographical Journal

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This paper explores the interests, forms of expertise and sources of authority in security governance at the 2010 Vancouver Olympic Games. To do so, the research approach pursued here focuses on the micro level, locating the various contributions to event security in the context of a particular range of projects and decisions relating to the planning and instauration of Olympic venue security. On this basis, the paper empirically explores how security governance at sport mega events, as the outcome of complex negotiations, permeates and shapes particular places and projects during the event. This investigation also brings to the fore a number of more fundamental insights with regard to the processes, relationships and interests underpinning security governance in the post-9/11 context.

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Section: Interests and Expertise In Mega‐event Securitymentioning

confidence: 99%

Interacting forms of expertise and authority in mega‐event security: the example of the 2010 Vancouver Olympic Games

Klauser

2013

Geographical Journal

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“…Boyle (2012) and Lyon and Murakami Wood (2012) have indicated several aspects and events in which security and surveillance have become more closely connected, both in practice and theory. There is now a considerable body of research addressing risk management in respect of public order and safety, including crowding, fan behaviour, emergency responses, policing, and surveillance of event spaces by security agencies (e.g., Baasch 2009Baasch , 2010Baasch , 2011Boyle and Haggerty 2009a, 2009bEick 2011;Floridis 2004;Haferburg 2011;Haferburg, Golka, and Selter 2009;Haferburg and Steinbrink 2010;Hagemann 2006Hagemann , 2008Hagemann , 2010Hiller 2000Hiller , 2006Klauser 2008b;Molnar and Snider 2011;Samatas 2007Samatas , 2011aSamatas , 2011bToohey 2008;Toohey and Taylor 2008;Toohey, Taylor and Lee 2003;Yu et al 2009). Within this body of research there has been a particular emphasis on anti-terrorism measures and, in the context of the FIFA World Cup, initiatives to monitor and counter so-called hooligan behaviour (Armstrong 1998;Berthoud, Pattaroni, Viot and Kaufmann 2009;Giulianotti 1999;Giulianotti and Armstrong 1998;Lodge 2009, 2011).…”

Section: Securing Event Spacesmentioning

confidence: 99%

“…The FWC is a critical element of the FIFA brand in the global marketplace. Through the staging of this international event, FIFA seeks to optimise financial returns via media rights and commercial backers (Eick 2011). FWC sponsors and broadcasting agreements are FIFA's most important revenue stream.…”

Section: Research Context and Datamentioning

confidence: 99%

“…The natural beauty of Table Mountain as the backdrop, combined with 'happy faces' alongside sponsors' logos, was mediated to global television audiences. As Eick has observed, spaces in the public realm were visualised through spectacular media images of thousands of peaceful, fans viewing football in PVAs and the inner cities, which are considered increasingly valuable by event organisers as major sites for selling authorised sponsorship rights (Eick 2011).…”

Section: The 2010 Fifa World Cup: Public Relations and Media Accreditmentioning

confidence: 99%

“…The use of Cape Town's 'natural urban environment' as advertising space was a particularly attractive strategy. The natural beauty of Table Mountain as backdrop, combined with 'happy faces' alongside sponsors' logos, was carefully mediated to global television audiences through spectacular media images of thousands of peaceful, football-watching fans in PVAs and the inner cities, providing an increasingly valuable backdrop to selling mega-event sponsorship (Eick 2011). Carlson (2009) has argued that in the 2010 FWC context, South African newspaper stories relied primarily on government and other official sources, such as FIFA and the LOC, and presented an overwhelmingly biased and positive coverage of the event.…”

Section: The 2010 Fifa World Cup: Public Relations and Media Accreditmentioning

confidence: 99%

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Fifa-isation: Security, brand protection and media management at the 2010 World Cup in South Africa

Eisenhauer

Adair²,

Taylor³

2013

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This paper presents a case-study of spatial brand protection and media management and security strategies at the 2010 Football World Cup (FWC) in South Africa (RSA). This focus stems from the realisation that commercially designated event spaces are very important environments for the interests of FWC sponsors, and that the media has a pivotal role in conveying messages about desirable conduct in such environments. In these respects, stakeholder organisations are concerned about safeguarding core event spaces, and with promoting positive messages about the FWC via the media. The paper therefore investigates the interests of key stakeholders at the 2010 FWC: the event owner Fédération Internationale de Football Association (FIFA), the FWC sponsors and the host city (Cape Town). It is concerned with identifying various surveillance strategies to manage public spaces at the FWC, albeit with a particular emphasis on protecting the interests of sponsors and their brand integrity. It is also concerned with strategies to manage the media at the FWC, with a particular emphasis on how FIFA stymies dissent and forces compliance among reporters and news outlets that undermine critical surveillance into these practices of spatial management. Taken together, these hyper-protectionist approaches demonstrate what we have described as the FIFA-isation of the FWC, where commercial risk is outsourced to the event host, while the commercial benefits flow back to the event owner. Concomitantly, FIFA makes enormous surveillance demands on the event hosts and those residing in the country and city where it is to be held, and upon the media that broadcast and report on the world’s biggest sport mega events.

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An Ethnographic Approach to the Taking Place of the Event

Pavoni¹,

Citroni²

2016

Critical Event Studies

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Chapter 5 - “Secure Our Profits!”: The FIFA™ in Germany 2006

Cited by 8 publications

References 0 publications

Interacting forms of expertise and authority in mega‐event security: the example of the 2010 Vancouver Olympic Games

Interacting forms of expertise and authority in mega‐event security: the example of the 2010 Vancouver Olympic Games

Fifa-isation: Security, brand protection and media management at the 2010 World Cup in South Africa

An Ethnographic Approach to the Taking Place of the Event

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