Tourism Planning and Destination Marketing 2018
DOI: 10.1108/978-1-78756-291-220181009
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Chapter 9 The ‘Phygital’ Tourist Experience: The Use of Augmented and Virtual Reality in Destination Marketing

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Cited by 74 publications
(50 citation statements)
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References 26 publications
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“…Already in [45] the concept of "Customer Journey" is developed which illustrates all stages of a tourist's travel experience as a circular sequence. These stages consider that travelers use technology to: planning, booking, preparing, travel, arrive at the destination, and finally enjoy the destination.…”
Section: Related Work About Immersive Marketing Systems For the Tmentioning
confidence: 99%
See 1 more Smart Citation
“…Already in [45] the concept of "Customer Journey" is developed which illustrates all stages of a tourist's travel experience as a circular sequence. These stages consider that travelers use technology to: planning, booking, preparing, travel, arrive at the destination, and finally enjoy the destination.…”
Section: Related Work About Immersive Marketing Systems For the Tmentioning
confidence: 99%
“…These stages consider that travelers use technology to: planning, booking, preparing, travel, arrive at the destination, and finally enjoy the destination. Considering these stages and the technologies that can be applied in each of them to explore experiential sensory marketing, this proposal seeks to apply in a first moment the development of technological solutions for the stages of planning, booking, arrival at the hotel, and enjoyment of hotel services [45].…”
Section: Related Work About Immersive Marketing Systems For the Tmentioning
confidence: 99%
“…Sound Sound, which is a basic component of immersing visitors in 'sensing' the destination of tourism, plays a key role in shaping the experiences and the happiness of tourists in terms of destinations (Henrique de Souza et al, 2018). As noise is an important component of tourist attractions and tourism products, the sound of a destination is described as the nature and magnitude of the auditory component that is perceived by visitors at a destination (Neuburger et al, 2018). The sound environment generated at the location, thus, adds considerably to the general tourism experience of the tourists visiting there.…”
Section: Literature Review Sightmentioning
confidence: 99%
“…Technology has had tremendous effects on the managing and marketing of tourism sites over last decade [7]. One of the recent innovations to largely influence the tourism industry is augmented reality (AR), which moved from a mainly industrial application to the consumer market due to enhanced smartphone capabilities [3,5,6,8,9]. Another main reason is that mobile AR is suitable for allowing location-aware applications and services [8] due to its conjunction with the real world [10].…”
Section: Introductionmentioning
confidence: 99%