Chapter 9. Tourism Development and the Tea Gardens of Fuding, China

Jolliffe, Lee; Zhuang, Peifen

doi:10.21832/9781845410582-011

Cited by 3 publications

(8 citation statements)

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“…Being the birthplace of tea as a medicinal beverage (Heiss and Heiss, 2007), China along with Japan, the UK and few other South-Asian countries such as India and Sri Lanka has developed a tea culture for centuries. Although China is regarded as the pioneer in boosting tea culture through its tea markets, museums and tea-related services, it is Japan who popularised tea ceremonies to promote cultural tourism (Joliffe and Zhuang, 2007). Likewise, England has recognised afternoon tea as a symbol of the nation’s heritage and identity.…”

Section: Review Of Literaturementioning

confidence: 99%

“…So as “English afternoon tea” and the most popular “Matcha tea” from Japan provides a culinary experience with its ceremonial tea ice cream (Gupta et al , 2020). In addition, different varieties of tea has attracted tourist’s attention over the years such as “Apple tea” in Turkey, “Floral tea” in Taiwan and “Horse-milk tea” in Tibet (Joliffe and Zhuang, 2007). Apart from Asia (China, India, Sri Lanka, Japan, Indonesia and Vietnam) commercial cultivation of tea has spread even to Africa (Kenya), South-America (Argentina) and Middle-East countries (Iran and Turkey).With the growing interest in tea consumption, involvement around tea-related activities is on the rise, making tea tourism as a major attraction worldwide wherein tea tourism fairs and workshops are arranged in various formats and genres.…”

Section: Review Of Literaturementioning

confidence: 99%

“…Tea as a beverage has a strong social and cultural connotations (Joliffe and Zhuang, 2007). To achieve community livelihood sustainability, the production and consumption of tea have been integrated into tourism over the years (Su et al , 2019a, 2019b).…”

Section: Review Of Literaturementioning

confidence: 99%

“…The inception of research on tea tourism encompassed around the works of Hall et al (2003), Boniface (2017) and Joliffe and Zhuang (2007) wherein the study of “Tea and Tourism: Tourists, Traditions and Transformations”, was found to be the most impressive and seminal, guiding researchers for years thereafter. Joliffe and Zhuang (2007) explained tea tourism as “tourism that is motivated by an interest in the history, traditions and consumption of tea”. They further added by describing tea tourists as “a tourist experiencing history, culture and traditions related to the consumption of tea”.…”

Section: Review Of Literaturementioning

confidence: 99%

“…Travel agents worldwide have seized this opportunity to promote tea tourism packages, scheduling visits to tea gardens where guests spend a few idyllic days experiencing the full immersion process from plucking, withering, rolling and finishing teas while cherishing their moments at a quaint bungalow in an exotic terrain. India, Nepal, China, Sri Lanka and Japan are the budding hotspots of tea tourism where both personalised and commercial form of tea tourism is practised (Joliffe and Zhuang, 2007). Over the years, tourists visiting these countries have experienced high-quality brews of fresh tea, cosy stay at historic bungalows and opportunity of traversing across the greener tea plantations.…”

Section: Introductionmentioning

confidence: 99%

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Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Mondal

Samaddar

2021

IJCTHR

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Purpose In quest of exploring the issues, challenges and opportunities prevailing in the tea tourism industry, this study aims to present a comprehensive morphological analysis (MA). More specifically, it identifies critical dimensions that bear significance for the sustainable growth of tea tourism. Design/methodology/approach The present study adopted a triangulation method of research involving an ethnographic study (ES) followed by a series of focus group sessions carried out from the prominent tea-producing districts in India. This study accords equal importance to both the demand and supply perspectives of tea tourism and its stakeholders. Findings Critical dimensions such as improper planning and marketing efforts, limited collaboration among stakeholders, the involvement of local people, socio-economic inequality and consumer’s attitude towards tea tourism were identified as major issues and challenges. Research limitations/implications The present research limits its scope to the geographical boundary within India keeping cross-boundary research for future study. This study will aid future researchers and scholars in expanding the domain of tea tourism. Practical implications The present study bears significance to the policymakers, governing bodies, marketers, tour operators in embracing a socio-economic perspective while undertaking a suitable strategy towards marketing of tea tourism and ensuring its sustainable development. Originality/value This study makes a novel attempt in blending the ES, focus group sessions and MA, together in a single research initiative, making it a single point reference in tea tourism literature.

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Section: Review Of Literaturementioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Mondal

Samaddar

2021

IJCTHR

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Bridging tea with tourism: empirical evidence from India and Sri Lanka

Tiwari

Mohanty

Fernando

et al. 2022

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Purpose This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a competitive advantage in the international market. Design/methodology/approach A cross-country study was conducted in which TT destinations in both India and Sri Lanka were considered for study. TT stakeholder perspectives were assessed through the Porter Diamond model, whereas data collection was based on a structured questionnaire that adopted the conceptual model (refer to the questionnaire as annex 1). Findings This study revealed that each determinant of Porter’s Diamond model (i.e. Factor Conditions – FC, Demand Conditions – DC, Related and Supporting Industry – RSI, Firm Strategy, Structure and Rivalry – SSR, Government – GO and Situational Force – SF) is playing a significant role in TT and India has an edge on Sri Lanka as a TT destination over each determinant of Porter Diamond model. Research limitations/implications This study restricts its scope to the present TT stakeholders of India and Sri Lanka, comprising 6 latent variables and 31 indicators, offering opportunities for future research to tourists and local residents in TT using the same model variables, and indicators. Practical implications This study highlights the emerging TT destinations in India and Sri Lanka by sensitizing the competitiveness and comparativeness using Porter’s Diamond model through the partial least squares structural equation modeling. Originality/value This study reflects a unique way of exploring emerging TT destinations through Porter’s Diamond model, signifying the competitive advantage.

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Prospects of Tea Tourism in India

Banerjee

2023

Inclusive Community Development Through Tourism and Hospitality Practices

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The social shifts in Indian society towards tea are pervasive, and they are now being seen through tourism, where local tea customs, cultures, services, and attractions are part of several tourist activities. The delightful and enjoyable experience of tea tourism might pique visitors' interests. The chance to access all knowledge and experiences linked to tea is provided by tea tourism. In the context of global tourism, tea tourism is a relatively new specialty. By generating jobs and increasing the rural economy, the development of tea tourism would assist the area and lessen insurgency and other socioeconomic issues while also protecting the environment, heritage, and culture. In order to draw tourists and increase revenue, tea farms and the government are proposing to build more amenities inside the tea garden. In the tea garden, there are various homestays where visitors may stay and enjoy all the amenities.

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Chapter 9. Tourism Development and the Tea Gardens of Fuding, China

Cited by 3 publications

References 0 publications

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Bridging tea with tourism: empirical evidence from India and Sri Lanka

Prospects of Tea Tourism in India

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