Characteristics and Potentials of Retail Marketing of Yam in Delta State, Nigeria: Implications for the Extension Services

Okoedo-Okojie, D. U.; Okwuokenye, G. F.

doi:10.9734/bjast/2016/17657

Cited by 1 publication

(4 citation statements)

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“…The finding revealed that majority (65.8%) of the respondents was females. This showed that yam marketing seems solely a female business in the area, which confirms Oladapo et al [19] and Okoedo-Okojie and Okwuokenye [12], but shows difference with Okwuokenye and Onemolease [11] that reported mixed distribution in equal proportions in their various studies. The relative sole distribution may be as a result of social barriers.…”

Section: Resultssupporting

confidence: 81%

“…The Food Crop Sub-sector (with maize, sorghum, millet, rice, yam, cocoyam and cassava as the main food crops grown in the country) contributed about 28% to GDP representing about 75-76% of the share of the agricultural sector's contribution to GDP CBN [4]. Agriculture belongs to the real sector of Nigerian economy and it is characterized by multitude of small-scale farmers scattered over wide expanse of land area, with small holdings ranging from 0.05 -3.0 hectares per farm land, rudimentary farm systems, low capitalization and low yield per hectare Okoedo-Okojie and Okwuokenye [5]. Root and tuber crops comprise crop covering several genera.…”

Section: Introductionmentioning

confidence: 99%

“…Marketing generally entails the movement of goods (agricultural products) from on producer to the final consumer, a route that is often linked with middlemen of which the retailer is one Okoedo-Okojie and Okwuokenye [12]. Wholesale marketing involves buying in large quantities from the farmers and selling in small quantity to the retailers and final consumers Kotler [13].…”

Section: Introductionmentioning

confidence: 99%

“…To improve on the wholesale marketing of yam would demand an understanding of the marketing function and cost. Okoedo-Okojie and Okwuokenye [12] asserted that whatever affects marketing functions and cost will ultimately affect the agricultural development process and socioeconomic wellbeing of the citizenry. This is because too high a cost will limit customer's ability to buy and this will eventually limit agricultural production (yam inclusive).…”

Section: Introductionmentioning

confidence: 99%

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2019

CIACR

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Globally, quest for empowerment have increased the need of investigation into the economic activities of marketers. This study focused performance of yam marketing in Yewa Division of Ogun State, Nigeria with the specific objectives of describing the socio economic characteristics of the yam marketers; describe the cost and return structure of yam marketing; estimate the marketing margin and efficiency of yam and identify the problems militating against yam marketing in the study area. A two-stage sampling technique was used to select ten (10) markets. From each market, twelve (12) yam marketers were randomly selected and interviewed making a total of one hundred and twenty ( 120) sampled marketers for the study. Data collected were analyzed using descriptive statistics and budgetary analysis. Results obtained revealed that majority (95.8%) of the marketers were female with an average age of 41 years per marketer, married (85.8%), and illiterate with more than half of the respondents. Gross Margin (GM) and Net Income (NI) per month were N75,808.30 and N66,491.63 respectively implying that yam marketing was profitable in the study area. The Benefit Cost Ratio (BCR), Profitability Index (PI), Return on investment (ROI), Operating Ratio (OPR) and Rate of Return on Variable Cost (RRVC) were computed as 1.66, 0.40, 0.66, 0.55, and 1.83 respectively. These measures also show that yam marketing is profitable in the study area. An assessment of the marketing margin and marketing efficiency revealed the margin of N554.10. The marketing efficiency (ME) was estimated at 1.51. The problems militating against yam marketing were numerous but the main constraint facing them includes bad roads, poor storage, credit sales and poor and instable price of yam. Based on the study findings, it is recommended that Government should provide an enabling environment through the provision of needed infrastructural facilities especially good roads and yam marketing should also form an association to regulate market price and prevent the effect of glut in supply.

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Section: Resultssupporting

confidence: 81%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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