Characteristics and the Overview of Air Traffic in the Republic of Croatia

Naletina, Dora; Petljak, Kristina; Sremac, Marta

doi:10.31217/p.31.2.15

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Due to both the restrictions imposed on flights worldwide in various nations and the unwillingness of travelers to engage in air travel, the aviation industry is one of the sectors most severely impacted by the coronavirus outbreak. [27,28]. Since March 2020, the global aviation industry has experienced a 70% to 95% decline in passenger demand.…”

Section: Viewpoints Surrounding Customer Satisfactionmentioning

confidence: 99%

Delightful Customer Experience: An Antecedent for Profitability and Sustainable Growth of Airline Businesses

Raman,

Suhartanto,

Shaharun

2023

Preprint

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Customer satisfaction is the process of reaching a customer's expectations to generate delightful experiences with a product or a brand. Delight involves delivering an unforgettable experience to users by focusing on their requirements, desires, and interests. Delighting Customers is crucial for organizations’ economic growth worldwide, especially in the airline industry. This study aims to determine if safety measures, ticketing policies, and the cost of air travel impact among the airline passengers’ satisfaction post-COVID-19 in Malaysia. A research framework is designed to present an in-depth understanding of the mentioned variables. In this study, a comprehensive survey using online questionnaire was used and 388 valid responses were obtained from airline passengers in Malaysia. Data were analyzed by employing data reduction technique and multivariate data analysis. The results revealed that safety appears to be the most essential aspect of airline customer satisfaction among Malaysians, while cost is perceived as a significant factor. Moreover, as the cost of living rose because of the pandemic, many of the income earners in the lower category are less inclined to take vacations. In a nutshell, the study recommends that airlines implement a conscious practice that contributes to the happiness of passengers, which in turn increases profitability and ensures sustainable growth of the airlines.

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Section: Viewpoints Surrounding Customer Satisfactionmentioning

confidence: 99%

Delightful Customer Experience: An Antecedent for Profitability and Sustainable Growth of Airline Businesses

Raman,

Suhartanto,

Shaharun

2023

Preprint

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“…Some passenger markets are very sensitive to prices, meaning that consumers can easily be persuaded to choose another airline or mode of transport if the price grows above the critical level (demand for travels like "coach express" targeting young travelers services is an excellent example of price-sensitivity). 14 There are different approaches to competitive strategies. Low-cost strategy and value chain represent starting points in low-cost air passenger transport.…”

Section: Strategies In Low-cost Air Transportmentioning

confidence: 99%

Customer Satisfaction With Services of Low-Cost Carriers at Pula and Zadar Airports

Naletina

Damić

Jabučar³

2019

iele

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Air transport is the newest form of traffic branch and, in today's modern conditions, it advances very quickly. Basically, air transport provides passenger transportation, especially to faraway destinations, because of its greatest advantage-speed of travel. Due to globalization, the air transport market is characterized by strong competition, and the liberalization of the Croatian air transport industry has contributed to the increased utilization of international passenger transport. Precisely as a result of the aforementioned influences, air transport requirements in Croatia are experiencing higher growth. The dependence on air transport and tourism is increasingly necessary and of great economic importance. With the emergence of low-fare airlines on the Croatian market, passengers have more choices and opportunities than ever before. With their presence on the market, low-cost carriers have greatly influenced the air transport market and contributed to the growth of passenger traffic. This paper aims to explore passengers' satisfaction with low-cost carriers. The results of primary research show that passengers who travel with low-cost carriers place high importance on pricing, ticket availability and destination availability, and are satisfied with the service they receive in comparison to the ticket price. Passengers place importance on how quickly they can buy tickets online and the availability of various payment options.

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Characteristics and the Overview of Air Traffic in the Republic of Croatia

Cited by 2 publications

References 2 publications

Delightful Customer Experience: An Antecedent for Profitability and Sustainable Growth of Airline Businesses

Delightful Customer Experience: An Antecedent for Profitability and Sustainable Growth of Airline Businesses

Customer Satisfaction With Services of Low-Cost Carriers at Pula and Zadar Airports

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