Characteristics of Color Perception and Preference for Analogous Color Combination of Senior Generation

: This study investigates preferred bicycle wear designs that can satisfy active senior consumers. A survey was conducted on 50-60's women who periodically rode bicycles. The results indicated a preference for slim designs and red colors. Jacket designs preferences were for a tight fit for size tolerance, stand collar style, and elastic band details for cuff styles. Pants design preferences were for a whole band waist belt type with a tight fit style such as leggings in pants silhouette, zipper details on the side line and ankle length. They also preferred styles with pads attached to underpants in the pad style and the part of the back waist in the pocket position. The survey showed four kinds of jacket design drawings on an ordinal scale rating. Results indicated a preference for set-in variation jackets with the red and gray color combination. Finally, we demonstrated bicycle wear design suggestions. The jacket applied different armhole line colors connected to the sleeve to make the waist slimmer; in addition, stretchable material helped improve armpit part functionality.

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Characteristics of Color Perception and Preference for Analogous Color Combination of Senior Generation

Cited by 2 publications

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Color Association Characteristics Research for Abstract Symbol of Primary Color

Color Association Characteristics Research for Abstract Symbol of Primary Color

Suggestion of the Bicycle Wear Design based on Active Senior Women's Preference

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