Integration through cross-functional teams in a service company.European Business Review, 28(4): https://doi.org/10.1108/EBR- 01-2016-0014 Access to the published version may require subscription. N.B. When citing this work, cite the original published paper.
Permanent link to this version:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31268 1 Integration through cross-functional teams in a service company Abstract Purpose: The purpose of this study is to characterize the internal dynamics of cross-functional teams (CFTs) in different organizational processes in a service company.Design/methodology/approach: A case study from a Brazilian service company was conducted. CFTs in five different organizational processes (strategy development, product development, portfolio management, sales channels management, and business analysis) were analyzed through in-depth interviews, documents, and non-participant observation.
Research limitations/implications:The study is focused on creating analytical generalizability. Several insights in the twelve propositions presented in this study may be investigated in future research in order to validate the identified relationships among the pillars included in the framework. Moreover, the proposed framework allows the teams to be analyzed through a multidimensional view: structure, processes, and impacts.
Practical implications:If the semantic boundaries of the communication are not well delineated, the differences in understanding can generate manifest conflicts. Moreover, the workload in a CFT seems to be larger and more complex than working in a functional activity; however, members perceive that it reduces the risk of unemployment and increases motivation.
Originality/value:The present study contributes to the extant literature with the proposal of a set of new exploratory propositions that can support future quantitative research about the use of CFTs in the service industry context.
Key words:Cross-functional team, Integration, Service company, Brazil.Paper type: Case study 2
IntroductionOver time, companies have learned to group activities, people, and resources into processes, turning functional silos into cross-functional relationships that, through collaboration, are able to meet the demands of the market (Galpin et al., 2007). The concept of cross-functional integration has emerged from the need to facilitate the coordination between departments within an organization that is necessary to succeed in the market place (Rho et al., 1994; Griffin and Hauser, 1996;Morash et al., 1996; Murphy and Poist, 1996; Krohmer et al., 2002; Daugherty et al., 2009; Pimenta, 2011).To better understand cross-functional integration, Pimenta et al. (2015) have derived five types of factors present in the cross-functional integration process. These are: points of contact, integration factors, formality/informality, integration level, and integration impacts.The factor "integration factors" brings together a variety of management tools, or states of interpersonal collaboration, whic...