“…As global competition between cities has increased (Musterd and Murie, 2010), for those cities where population diversity is a significant feature of the urban context, there has been increasing awareness of diversity as an important part of their asset base, providing a point of differentiation and source of competitive advantage (Bodaar and Rath, 2005;OECD, 2010). In seeking to realise the "diversity dividend" city boosters have pursued a number of different strategies from the branding of cities as vibrant, multicultural locations to attract investors, tourists, events and high skilled workers (Musterd and Murie, 2010;Rath, 2007), through to the promotion of ethnic businesses (Baycan-Levent and Nijkamp, 2009;;Hart et al, 2009;Ram and Jones, 2008), diaspora trading networks (e.g. Kitching et al, 2009;Kuznetsov and Sabel, 2006) ethnic quarters and festivals (Shaw, 2007), and innovative and creative activity (Florida, 2002;Wood and Landry, 2008).…”