Characteristics of strong territorial brands: The case of champagne

Charters, Steve; Spielmann, Nathalie

doi:10.1016/j.jbusres.2013.07.020

Cited by 109 publications

(115 citation statements)

References 41 publications

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“…France is renowned for its products that are deeply related to their origin, such as food, and especially wine (Bastien, Dubourdeau & Leclère, 2011). The Champagne region has been the subject of previous research on territorial branding and has a strong territorial brand (Charters & Spielmann, 2014). The champagne is highly fragmented in terms of the types of firms (artisanal and multinational corporations) operating within the origin (Charters, 2011).…”

Section: Methodsmentioning

confidence: 99%

“…This provenance is the territorial brand -a unique, geographically bounded, non-proprietary, and overarching brand shared by all firms within an origin (Charters & Spielmann, 2014). When inheriting the properties of the territorial brand, OSFs maintain their product's origin associations and grow their businesses by transferring the quality perceptions associated with the origin to their firm, and by default their products (Erdem, 1998).…”

Section: Territorial Brand As a Valuable Marketing Resource For An Osfmentioning

confidence: 99%

“…Unfortunately, this perspective excludes insights gained by examining the competitive advantage achieved by the cooperative efforts of competing firms that sometimes have to share origin resources. The conceptualization of a territorial brand clearly references a joint marketing strategy -and interaction -among OSFs (Charters & Spielmann, 2014). Yet the literature lacks a perspective on how firms use a territorial brand as a valuable marketing resource, and how this shared asset can lead to competitive advantage for the individual firm.…”

Section: Territorial Brand As a Valuable Marketing Resource For An Osfmentioning

confidence: 99%

“…Recent research has also focused on the negative influence of origin reputation (Zhang, 2015) yet does not conceptualize the co-created origin reputation (otherwise known as the territorial brand (Charters and Spielmann, 2014)) as a valuable marketing resource or explain how the territorial brand interacts with the individual firm brand, and how this interaction translates into value for the firm within an origin. This research gap is surprising, as both competitor orientation and environmental conditions are stipulated as critical to a firm's strategic orientation (Deshpandé, Grinstein & Ofek, 2012;Gatignon & Xuereb, 1997;Hunt & Morgan, 1995).…”

Section: Introductionmentioning

confidence: 99%

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It goes with the territory: Communal leverage as a marketing resource

Spielmann

Williams

2016

Journal of Business Research

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Additional information:Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. individual brands interact with an overarching territorial brand in order to sustain both territorial and individual brands. The research reveals a territorial brand to be a form of regional umbrella branding that is underpinned not by a top-down process as previous research would suggest but a bottom-up process. A territory's physical resources and capabilities are precursors of symbiotic marketing relationships for origin-specific firms.

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Section: Methodsmentioning

confidence: 99%

Section: Territorial Brand As a Valuable Marketing Resource For An Osfmentioning

confidence: 99%

Section: Territorial Brand As a Valuable Marketing Resource For An Osfmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

It goes with the territory: Communal leverage as a marketing resource

Spielmann

Williams

2016

Journal of Business Research

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“…Some scholars consider the product-oriented approach as a way to create an image of a destination, or even a territory's "brand", thanks to some particular products [27][28][29].…”

Section: Agritourismmentioning

confidence: 99%

Oleotourism: Local Actors for Local Tourism Development

2018

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Abstract:Olive oil consumption has grown substantially in recent years, due in part to the fact that olive oil is healthy. Much of the global olive oil production comes from the rural areas of Jaén in southern Spain. Surrounding this industry, services such as oleotourism are increasing. This paper aims to identify the key elements supporting the development of oleotourism. After a preliminary exploratory analysis of the existing data, a qualitative analysis was performed with actors directly involved in the industry in Jaén. The results helped us define the level of the stakeholders' involvement and the sustainability, the opportunities, and the constraints affecting oleotourism in this area. The practical implications of this investigation can be useful for governing agencies, local firms, and the tourism industry in support of oleotourism development.

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The Concept of Authenticity and its Relevance to Consumers: Country and Place Branding in the Context of Food Authenticity

Krystallis

2017

Food Authentication

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Characteristics of strong territorial brands: The case of champagne

Cited by 109 publications

References 41 publications

It goes with the territory: Communal leverage as a marketing resource

It goes with the territory: Communal leverage as a marketing resource

Oleotourism: Local Actors for Local Tourism Development

The Concept of Authenticity and its Relevance to Consumers: Country and Place Branding in the Context of Food Authenticity

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