“…Setting aside the issues of how and when to most effectively combat the problem of college student alcohol abuse, research on the characteristics of effective alcohol education and abuse prevention programs and initiatives has yielded both common and unique findings (Ametrano, 1992;Baer, Kivlahan, Blume, McKnight, & Marlatt, 2001;Hanson & Engs, 1995;McCabe, 2002;Mills-Novoa, 1994;Walters, 2000;Wechsler, Kelley, et al, 2000;Wechsler, Nelson, et al, 2000;Werch, Pappas, & Castellon-Vogel, 1996). The need to discern the characteristics of effective alcohol education and abuse prevention programs and initiatives was accentuated by Keeling (1998): "Higher education.. .cannot have as a credible policy the simple option available to secondary schools: 'just say no.'…”