Characteristics of Trustees and Trustors Affecting Consumer Trust in Online Purchasing

Ghazali, Nur Shafiqah; Ariff, Mohd Shoki Md; Ismail, Kamariah; Ali, Abdul Halim; Dawi, Amir Hasan; Ishak, Nawawi

doi:10.1166/asl.2015.6533

Cited by 1 publication

(2 citation statements)

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“…Previous research studies on online trust have been focused on the field of e-commerce, a field that is relatively mature in terms of quantity of literature. Studies have shown that online trust plays an important role in online contexts (Bauman and Bachmann, 2017), and is an important factor for promoting online transactions (Tang et al, 2015;Ghazali et al, 2015). Correlatingly, the online health consultation service may be regarded as an online transaction because it refers to a paid healthcare-related service provided by physicians to their patients.…”

Section: Broad Conceptual Framework Of Online Trustmentioning

confidence: 99%

“…The online health consultation is a paid service provided through the Internet and typical online transaction behavior. Research suggests that online trust is a critical factor in achieving successful online transactions (Ghazali et al, 2015). Although there is a study examined the influencing factors of patients' trust in online health service from the perspectives of perceived risk and perceived benefits (Hong et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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What influences patients' willingness to choose in online health consultation? An empirical study with PLS–SEM

Wan

Zhang

Yan

2020

IMDS

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PurposeOnline trust is a key factor for successful online transactions. To some extent, online health consultation can be considered an online transaction. Owing to the unique physician–patient relationship, patients' choice of physicians within an online health consultation setting may not only be based on rational judgments but also considerably affected by their feelings. Hence, the purpose of this study was to explore which physicians' attributes affect patients' cognitive and affective trust in physicians, as well as how these two variables and their association affect patients' willingness to choose.Design/methodology/approachBased on the broad conceptual framework of online trust, this paper proposed a set of hypotheses that were tested through analyzing survey data using structural equation modeling techniques.FindingsResults showed that physicians' ability had a significant positive influence on patients' cognitive trust in the physician; physicians' integrity and benevolence had a significant positive influence on patients' affective trust in the physician; cognitive and affective trust had a significant positive impact on patients' willingness to choose and there were significant positive interactions between affective and cognitive trust.Originality/valueThis study theoretically enriches the generic model of online trust. From the practical perspective, it will provide physicians working in online health consultation platforms and relevant practitioners with baseline information on the topic and advice for decision-making toward service enhancement and clientele improvements.

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Section: Broad Conceptual Framework Of Online Trustmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%