“…Physical aspect and cup-tasting are the main procedures to evaluate coffee quality commercially. In the literature, the most used sensory tools for this beverage description in recent years are: cuptasting by a small number of experts (two or three) certified by the Specialty Coffee American Association -SCAA (ALVES et al, 2017;ISQUIERDO et al, 2012;Lópes-Gracía et al, 2016;SILVA et al, 2014), Brazil Specialty Coffee Association -BSCA (SILVEIRA et al, 2016) and in accordance to Resolution SAA-37 (PINO et al, 2017); and quantitative descriptive analysis with trained panelists (DELLA MODESTA et al, 1999;MONTEIRO, 2002;MONTEIRO et al, 2005;SANTOS et al, 2013;SILVA, 2003). On the other hand, few consumer studies have been using hedonic scale and multivariate data analysis, reporting on acceptability, emotions, perceptions and consumer behavior in different consumption contexts (FRANCISCO;OLIVEIRA, 2008;OSSANI et al, 2017).…”