Photosynthetic complexes improve the transfer of excitation energy from peripheral antennas to reaction centers in several ways. In particular, a downward energy funnel can direct excitons in the right direction, while coherent excitonic delocalization can enhance transfer rates through the cooperative phenomenon of supertransfer. However, isolating the role of purely coherent effects is difficult because any change to the delocalization also changes the energy landscape. Here, we show that the relative importance of the two processes can be determined by comparing the natural light-harvesting apparatus with counterfactual models in which the delocalization and the energy landscape are altered. Applied to the example of purple bacteria, our approach shows that although supertransfer does enhance the rates somewhat, the energetic funnelling plays the decisive role. Because delocalization has a minor role (and is sometimes detrimental), it is most likely not adaptive, being a side-effect of the dense chlorophyll packing that evolved to increase light absorption per reaction center.Photosynthetic organisms harvest light using antenna complexes containing many chlorophyll molecules [1]. The energy collected by the antennas is then transmitted, through excitonic energy transfer (EET) [2], to a reaction center (RC), where it drives the first chemical reactions of photosynthesis. The thorough study of EET in photosynthetic antennas has been motivated, in part, by the prospect of learning how to design more efficient artificial light-harvesting devices [3,4].It has long been recognized that excitons in many photosynthetic complexes are directed toward the RC energetically: if the antennas lie higher in energy than the RC, the excitons can spontaneously funnel to the RC. A more recent discovery is that coherent mechanisms can also enhance light-harvesting efficiency. In particular, excitonic eigenstates may be localized or delocalized over a number of molecules, depending on the strength of their couplings [2,[5][6][7][8]. Delocalization-i.e., coherence in the site basis-makes the aggregate behave differently than a single chlorophyll molecule, and phenomena such as superradiance [9,10], superabsorption [11], and supertransfer [12][13][14][15] can occur in densely packed aggregates. Specifically, supertransfer occurs when delocalization in the donor and/or the acceptor enhances the rate of the (incoherent) EET between them.The presence of both funnelling and supertransfer suggests that their contributions to the efficiency could be quantified. However, the two effects are too closely related for such a separation to be easily carried out; in particular, a change to the extent of delocalization requires changing excitonic couplings, which also determine the energy landscape. In other words, because delocalization and the energy landscape are intimately connected, it is not sufficient to alter one property to see what happens to the efficiency, because doing so also alters the other property as well.Here, we show that the ...