Characterization of leadership styles, with a gender approach: a study with final-year students from an Engineering School in Chile

Abstract

Industrial Civil Engineer from the Universidad del Bío-Bío. She has three diplomas in the areas of coaching, digital marketing and equality and empowerment of women. Her professional experience is linked to higher education as a project engineer and university management in the public and private area. Teacher at different universities in matters of entrepreneurship, business plans and marketing. She currently works as a teacher and academic secretary at the Faculty of Engineering of the Andrés Bello University. The areas of research interest are the impact, relationship and integration of the gender perspective within communications and marketing in the various areas of development, digital marketing and content marketing.