“…In both of these methods, the panelists are given a list of attributes and are asked to either check if the attribute is present or rate the attribute's intensity if it is present (Campo, Ballester, Langlois, Dacremont, & Valentin, 2010; le Fur, Mercurio, Moio, Blanquet, & Meunier, 2003). In the traditional CATA and RATA methods, the panelists are not trained to use the attributes, and there are no reference standards, in fact, the panelists are usually consumers as these methods were initially developed to understand consumer perception (see for example, English, Keough, McSweeney, & Razul, 2019; Espitia‐Lopez et al, 2019; Hamid, Shepherd, Kantono, & Spence, 2019; Jaeger et al, 2019). These methods seem to work very well when relatively large numbers of consumers are involved (60–80 consumers seem standard (Ares, Tarrega, Izquierdo, & Jaeger, 2014)) and when there are more considerable differences among the samples in the product set (Ares et al, 2018).…”