Paper examines economic model known as upcycling, which seeks to minimize environmental damage by maximizing the reuse of resources. The use of raw materials, production and consumption that underpin the vertical economic system promoted by global trade has serious social and environmental consequences. The study highlights the opportunities and threats of global exchange in the context of supply chain transformation.Notwithstanding the considerable difficulties, the result suggests that global trade can contribute to the development of a circular economy by increasing productivity, reducing pollution, and encouraging more environmentally responsible production and consumption.The conclusions and suggestions relate to the findings from GRETL and how policy makers, firms and individuals could accelerate the uptake of recycling and reuse in global trade.