For about 60 years, the aerospace industry has been strongly interested in superplastic forming processes to produce extremely light and complex-shaped components. Superplastic characteristics are found in lightweight metallic materials such as titanium-based, aluminum-based, and, more recently, magnesium-based alloys. Since the high ductility exhibited by superplastic materials is two orders of magnitude higher than that of conventional materials, complex-shaped components can be obtained. If made with conventional materials, they require expensive assembly operations. The behaviour of superplastic materials is summarized by a constitutive equation commonly obtained via tensile testing that subjects the tested material to a one-dimensional stress state. On the contrary, free-forming tests allows us to test the material by subjecting it to a stress state similar to that determined during a real superplastic-forming process. The aim of this work is to define the characteristic parameters of superplastic materials by free-forming tests. The behaviour of superplastic materials is commonly modelled using a power law which puts the material into a stress-to-strain-rate relationship. This law needs to identify two parameters characterizing superplastic materials: the strain rate sensitivity index and the strength coefficient. In this work, a new procedure is presented that implies the two material parameters vary with strain. It allows for a reduction in the number of constants needed to determine the material constitutive equation, thus requiring low simulation time compared to models that adopt the multiple-objective optimization based on genetic algorithms (GAs). It is more suitable to be used in the industrial field. Furthermore, the proposed procedure is compared with a conventional procedure which is also based on the inverse analysis carried out through the use of a finite element analysis. The results of the conventional procedure, based on the inverse analysis, which is conducted through the use of a finite element analysis, are used to calculate the material constants, and are compared with those coming from the procedure proposed in this work. The proposed procedure appears equally simple and gives more accurate results compared to the conventional procedure. In fact, the maximum percentage error, regarding the prediction of the forming times of a free-forming process, was reduced from 20% to 8%. The development of the proposed procedure, as well as the comparison of the results with a conventional procedure, required the development of an experimental activity. This activity consists of free-forming tests conducted at a constant pressure (the pressures employed vary from 0.2 to 0.4 MPa), at a temperature of 753 K, and on circular sheets (thickness 1.0 mm and radius 40 mm) in superplastic magnesium alloy AZ31.