Modern operando spectroscopy and microscopy, and kinetic investigations have provided qualitative evidence for active site dynamics, catalyst surface dynamics, and charge transport. On the macroscale, intraparticle and interparticle mass and heat transfer can be tuned to optimise selectivity over heterogeneous catalysts. On the microscale, adsorbate-induced restructuring, adsorbate mobility, surface composition, oxidation states, charge transport, bandgap, and the degree of coordination of the active site have been identified for controlling product selectivity. There exist, however, limited physics-based and data-driven multiscale models that can assimilate these qualitative descriptors in an integrated manner to extract quantitative catalyst activity, stability, and product selectivity descriptors. A multiscale model, which describes the evolution of gas species, adspecie accumulation due to reactivity, stability, lifetime, and mobility, charge transport involving electrons and holes, heat transfer for non-isothermal conditions due to reaction exothermicity, and the changing catalyst states is provided. Dynamical effects are included in these models to bridge the gap between laboratory-scale studies and industrial technical reactors.