Characterization of US Hospital Advertising and Association With Hospital Performance, 2008-2016

Ndumele, Chima D.; Cohen, Michael S.; Solberg, Muriel J.; Lollo, Anthony; Wallace, Jacob

doi:10.1001/jamanetworkopen.2021.15342

Cited by 3 publications

(3 citation statements)

References 26 publications

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“…13 Better hospitals were expected to use advertising to showcase their improved performance, draw in more business than lower-quality hospitals, and, in the end, make it more financially advantageous for all hospitals to make investments in quality improvement investments. 14,15 Most scientific research on experiential marketing focusses on the product experience. 16 Urban hospitals operate in a very different competitive market than other markets.…”

Section: Introductionmentioning

confidence: 99%

Marketing Technique in Healthcare Services: A Narrative Review

Zade,

Tiwade,

Shahu

et al. 2024

Natl J Community Med

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The marketing strategy used in tertiary care hospital medical services uses a variety of tactics to attract, keep, and engage patients. The primary objective is to provide patients with excellent medical care and positive practice. The methods are intended to increase the confidence and trustworthiness while giving them a unique and memorable experience. Digital marketing is one of the most critical marketing strategies for healthcare services. Social media, Search Engine Optimisation (SEO), and other powerful techniques are required to attract new patients and keep them interested in the hospital. Another strategy to encourage current patients to tell their friends about the hospital is to use patient referral programmes and word-of-mouth advertising. Implementing patient-centred services and individualized treatment is another tactical approach.

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Section: Introductionmentioning

confidence: 99%

Marketing Technique in Healthcare Services: A Narrative Review

Zade,

Tiwade,

Shahu

et al. 2024

Natl J Community Med

View full text Add to dashboard Cite

show abstract

“…Various approaches have been taken to attempt to achieve these goals. Hospitals increasingly focus on investments in new technologies (Gates and Micca, 2021), and competition between hospitals can lead to a greater emphasis on marketing (Kim and Diwas, 2020;Ndumele et al, 2021). Despite the importance of technology, pharmaceuticals, facilities and marketing, patient outcomes in a hospital remain driven largely by the people who work there (Joseph and Joseph, 2016).…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The effects of physicians on operational and financial performance in United States hospitals: staffing, human capital and knowledge spillovers

Stock

McDermott

2023

IJOPM

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PurposeThe authors examine how physician staffing, human capital and knowledge spillovers are related to multiple dimensions of hospital operational and financial performance at the organizational level.Design/methodology/approachThe authors use a data set assembled from multiple sources for more than 1,300 US hospitals and employ hierarchical linear regression to test this study’s hypotheses. The authors use multiple quality, efficiency and financial measures of performance for these hospitals.FindingsThe authors find that higher levels of staffing, skills and knowledge spillovers associated with physicians were positively associated with multiple dimensions of hospital performance. The authors find linear and nonlinear relationships between experience and performance, with the relationships primarily negative, and nonlinear relationships between spillovers and quality performance.Practical implicationsHospital managers should consider increasing physician staffing levels if possible. In addition, the overall Final MIPS Score from the Centers for Medicare and Medicaid Services might be included as a factor in determining which physicians practice in a hospital. Finally, if possible, encouraging physicians to practice at multiple hospitals will likely be beneficial to hospital performance.Originality/valueThis study’s findings are original in that they explore how physician-specific staffing and human capital, which have received comparatively little attention in the literature, are related to several different dimensions of hospital-level operational and financial performance. To the best of the authors’ knowledge, this paper is also the first to examine the relationship between the construct of physician knowledge spillovers and hospital-level operational and financial performance.

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Reassuringly expensive – A commentary on obstetric emergency training in high-resource settings

Weiner¹

2022

Best Practice & Research Clinical Obstetrics & Gynaecol

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Characterization of US Hospital Advertising and Association With Hospital Performance, 2008-2016

Cited by 3 publications

References 26 publications

Marketing Technique in Healthcare Services: A Narrative Review

Marketing Technique in Healthcare Services: A Narrative Review

The effects of physicians on operational and financial performance in United States hospitals: staffing, human capital and knowledge spillovers

Reassuringly expensive – A commentary on obstetric emergency training in high-resource settings

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