Characterization of Valuable Information From Social Media Networks During Natural Disasters

Kupsch, Stephan

doi:10.20319/mijst.2017.32.493505

Cited by 1 publication

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“…The use of social media continues to grow, with social media penetration set to hit three billion people worldwide by 2021 (Kapoor, 2018). It continues to evolve and play a larger role in day-to-day life (Kupsch, 2017), particularly to Filipinos. To illustrate, the Philippines again topped the world in terms of social media usage as the number of internet users in the country hit 67 million people, according to a new report by London, United Kingdom-based consultancy We Are Social (Camus, 2018).…”

Section: Introductionmentioning

confidence: 99%

Using Social Media as a Marketing Tool for Travellers

Lompot¹,

Pomentil²

2018

pijss

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This research assessed the influence of social media in the information search and decisionmaking processes of local leisure travelers working in the BPO (Business Process Outsourcing) industry in Metro Manila. It synthesized existing researches, concepts and theories to understand how social media applications influence local travelers. It also presented a snapshot of how consumers gather information and make decisions regarding their travel purchases in this rapidly increasing, commercialized field. Specifically, the paper described the sociodemographic profile of the travelers. It determined the social media sites most frequently used by travelers, the factors and elements that help in making their travel decisions, and the problems and issues they encountered. A profile comparison between social media and non-social media users was also made to determine if there was a significant difference between the two sets of respondents.

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Section: Introductionmentioning

confidence: 99%