The synthesis of isorenieratene, a natural carotenoid isolated from the marine sponge Reniera japonica and from some anoxygenic phototrophic bacteria or nonphotosynthetic actinomycetes, was performed from α‐, β‐ and retro‐ionones. In this series of cyclohexenes, this synthesis is the first to include a one‐pot aromatization of the cyclic end group with concomitant regioselective migration of one methyl group from the gem dimethyl functionality. (© Wiley‐VCH Verlag GmbH & Co. KGaA, 69451 Weinheim, Germany, 2007)