Characterizing low effort responding among young African adults recruited via Facebook advertising

Olamijuwon, Emmanuel

doi:10.1371/journal.pone.0250303

Cited by 5 publications

(1 citation statement)

References 75 publications

(143 reference statements)

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“…In general, previous cross-national studies that used advertisements on SNS to recruit survey participants usually targeted only a comparatively small set of countries each (cf. Grow et al 2020;Olamijuwon 2021;Pötzschke and Braun 2017;UNESCO and Metropolis Canada 2020). In an early project that was somewhat more ambitious with regard to its geographic scope, Thomson and Ito (2014) tried to sample Facebook users in 20 countries for a survey on privacy concerns.…”

Section: Advertisements On Social Networking Sites As a Sampling Toolmentioning

confidence: 99%

Realizing a Global Survey of Emigrants through Facebook and Instagram

Pötzschke¹,

Weiß²

2021

Preprint

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Research on international migrants has seen a sharp increase during the last decades, yet sampling them remains a major challenge, especially in a cross-national setting and on a global scale. While various sampling methods are established in the field, most of them cannot easily be implemented globally due to their dependence on specific administrative or infrastructure elements or simply their costs. Since Social Networking Sites (SNS) operate on a global scale, they provide a sampling frame that can be utilized for the targeted recruitment of migrants worldwide. Increasingly used for research purposes and among the largest and most popular SNSs are Facebook and Instagram. In our project GEOOS (German Emigrants Overseas Online Survey), we utilize paid advertisements on these networks to target German emigrants, particularly Germans living outside of Europe. Our research aims to ascertain whether such ads could be used to recruit a nonprobability (migrant) sample on a global scale. More specifically, we are interested in the success of this approach concerning three performance indicators: Cost efficiency, coverage, and sample size. Our advertisement campaign ran for 18 days and resulted in total costs of about 2,223 Euro. This investment led a total of 3,895 individuals to complete the survey; of those, 98 percent belonged to the target population, meaning they were (a) either born in Germany or held German citizenship and (b) did not live in Germany. GEOOS participants lived in a total of 148 countries and territories around the globe. Similar to findings reported in previous studies on this target population, the largest sub-groups resided in predominantly Anglo-phone countries; however, taken together, participants in these countries only constitute 38 percent of our overall sample, with nearly a quarter of GEOOS participants (n = 867) living in Middle and South America, 862 residing in Asian countries, and 476 in Africa. Furthermore, a considerable share of our sample is constituted by individuals who would either not have been included in a sampling frame based on German population registers or who would have been unlikely to be reached through this method due to incomplete or outdated information.

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Section: Advertisements On Social Networking Sites As a Sampling Toolmentioning

confidence: 99%

Realizing a Global Survey of Emigrants through Facebook and Instagram

Pötzschke¹,

Weiß²

2021

Preprint

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Traditional and Non-traditional Data Sources Useful in Research in African Health and Medical Geography

Makinde

2023

Global Perspectives on Health Geography

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Sexuality Education in the Digital Age: Modelling the Predictors of Acceptance and Behavioural Intention to Access and Interact with Sexuality Information on Social Media

Olamijuwon

Odimegwu

2021

Sex Res Soc Policy

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Introduction Diverse literature on sexual health promotion using social media suggests that increasing information reach and interaction are crucial. This study integrated the unified theory of acceptance and use of technology (UTAUT) to model the predictors of young adults’ behavioural intention to use and interact with sexuality education on social media. Methods A total of 936 young adults in Kenya, Nigeria, and South Africa who had access to the internet and Facebook were recruited via Facebook’s advertising platform from 22 May 2020 to 8 June 2020. A structural equation model was fitted on the sample to identify the individual attributes associated with the intention to use and interact with sexuality information on social media. Results About 84% of the young adults in the sample consider social media an appropriate medium for sexual health communication, with Facebook being the most preferred (40%) digital platform for sexual health promotion. Results from the structural equation model showed that performance expectancy (β = 0.18, P < 0.001), social influence (β = 0.09, P = 0.047), effort expectancy (β = 0.25, P < 0.001), facilitating condition (β = 0.33, P < 0.001), and attitude (β = 0.10, P = 0.039) were significantly associated with the intention to access sexuality education on social media. These factors (except attitude) were also significantly associated with the intention to interact with sexual health information on social media. Conclusions Young people with internet access are amenable to receiving and interacting with sexuality information on social media. The use of social media for sexuality education is associated with whether such use is free of effort, endorsed by society, align with their engagements with other messages, and helps them achieve improvement in their sexual and reproductive health. Policy Implications Strategies to increase access and interaction with sexuality information on social media help young people make an informed decision about their sexuality. Such use should also be free of effort, align with the way they interact with other information on social media, and supported by the society.

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Characterizing low effort responding among young African adults recruited via Facebook advertising

Cited by 5 publications

References 75 publications

Realizing a Global Survey of Emigrants through Facebook and Instagram

Realizing a Global Survey of Emigrants through Facebook and Instagram

Traditional and Non-traditional Data Sources Useful in Research in African Health and Medical Geography

Sexuality Education in the Digital Age: Modelling the Predictors of Acceptance and Behavioural Intention to Access and Interact with Sexuality Information on Social Media

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