Research suggested that color vision evolved for the purpose of seeing skin color modulations signaling emotion or mood. Hence people want to find the connection of the cone sensitivities with the skin spectral reflectance. In this article the W and V shapes based on skin spectral reflectance measured at different positions and from different ethnic groups (Kurdish, Caucasian, Thai, Chinese) were investigated. First, it was found that the measured skin spectral reflectance from all body positions and ethnic groups have a V shape between 400 and 450 nm and a W shape between 520 and 610 nm. The W and V shapes from the measured skin spectral reflectance are clearly different from those from the spectral reflectance generated from the physical model. The V shape and W shape do not exist with spectral reflectances measured from artificial skin color. Second, it was found that the wavelengths where the left trough assumes for the W shape are different from the wavelength where the M cone peaks, and the wavelengths where the central peak of the W shape assumes are different from the wavelength where the L cone peaks, which are different from the results from literature. Third, it was found that the skin spectral reflectance varies with body positions and ethnic groups. The W shapes turn to be a “U” shape for the spectral reflectance measured at back of the hand and inner forearm positions. The spectral reflectance measured from Kurdish starts decreasing for each body positions for wavelength greater than 700 nm, which is clearly different from the spectral reflectance measured from the Chinese and Caucasian ethnic groups. The findings of this paper are valuable for improving the physical model for generating skin spectral reflectance, reconstructing skin spectral reflectance based on image, identifying human skin color from spectral imaging and rendering of human skin color in computer graphics.