Characterizing the location of tourist images in cities. Differences in user-generated images (Instagram), official tourist brochures and travel guides

Agustí, Daniel Paül i

doi:10.1016/j.annals.2018.09.001

Cited by 93 publications

(43 citation statements)

References 48 publications

(52 reference statements)

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“…The increase in Instagram users and its popularisation as a social media source has attracted a great deal of attention in tourism, and this study provides a new approach to circles of representation. Recent research works [3,10,20,39] have demonstrated the relationship between the perceived tourist image of a destination (or tourism company) and the photos taken by travellers.…”

Section: Destination Image and Instagrammentioning

confidence: 99%

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

et al. 2020

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Instagram is a popular social media platform. Its ability to convey feelings through photographs has become a valuable communication tool for tourism destination branding. The cases of two destinations in Southern Europe provide an understanding of how Instagram can be used to promote a destination’s image by Destination Management Organizations (DMOs). For this purpose, a content analysis is carried out, first of the official Instagram accounts of Algarve (Portugal) and Costa del Sol (Spain), and then of the most popular hashtags related to them, showing User-Generated Content (UGC) from the points of view of both destination managers and tourists. The results show that Instagram is a strategic social media platform for enhancing the brand image by engaging customers. Destinations seize content generated by tourists; therefore, the hermeneutic circle of representation is inverted, as photos taken by tourists aim to reproduce the perceived image of a destination and motivate tourists to capture their experiences with the best picture. Additionally, it is worth highlighting, as a main finding, the role of sustainability as a key factor in UGC for DMOs and for Instagram users. This research provides valuable information about designing promotion strategies for DMOs, in order to understand the potential of Instagram in building a destination’s image and inspiring tourism through images.

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Section: Destination Image and Instagrammentioning

confidence: 99%

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

et al. 2020

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“…In travel, hospitality and tourism, experiences shared through social media have been increasing [20] as well as consultation (before and during the trip) and consideration of content generated by other travellers. Within traveller-generated content (TGC), some authors have used travel-related forums [21,22], tweets [23], Facebook posts [24], multiple social media [25] and online photographs [26][27][28] to deduce TDI aspects, but most have focused on travel blogs [29] and online travel reviews (OTR) [30]. It is worth highlighting the transition from travel blogs to OTRs.…”

Section: Introductionmentioning

confidence: 99%

Destination Image Analytics Through Traveller-Generated Content

Mariné-Roig

2019

Sustainability

119

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The explosion of content generated by users, in parallel with the spectacular growth of social media and the proliferation of mobile devices, is causing a paradigm shift in research. Surveys or interviews are no longer necessary to obtain users’ opinions, because researchers can get this information freely on social media. In the field of tourism, online travel reviews (OTRs) hosted on travel-related websites stand out. The objective of this article is to demonstrate the usefulness of OTRs to analyse the image of a tourist destination. For this, a theoretical and methodological framework is defined, as well as metrics that allow for measuring different aspects (designative, appraisive and prescriptive) of the tourist image. The model is applied to the region of Attica (Greece) through a random sample of 300,000 TripAdvisor OTRs about attractions, activities, restaurants and hotels written in English between 2013 and 2018. The results show trends, preferences, assessments, and opinions from the demand side, which can be useful for destination managers in optimising the distribution of available resources and promoting sustainability.

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“…Besides, source characteristics (i.e., credibility, expertise, trustworthiness and homophily) and content characteristics (i.e., novelty, valence, aesthetics, argument quality and information quality) act together on user characteristics (i.e., consumer profile, involvement, enjoyment, experience and benefit). Taking the social media element picture as an example, Paul [4] emphasizes that user generated picture belongs to the primary image formed by subjective personal experience, which is considered to be impartial and highly credible. On the contrary, the secondary image, created under objective and deliberate design, aims to meet concerned commercial metrics.…”

Section: Literature Review 21 User Generated Content Marketingmentioning

confidence: 99%

“…In terms of content producers, posts on social media can be classified as Firm Generated Content (FGC) and User Generated Content (UGC) that respectively reflects the social advertising (about a brand) and wisdom of crowds [3]. Although FGC is designed and examined by professional marketing team, studies find that brand-related UGC could achieve even better performance on plenty of marketing metrics due to the creativity and credibility [4,5].…”

Section: Introductionmentioning

confidence: 99%

Hybrid Variable-Scale Clustering Method for Social Media Marketing on User Generated Instant Music Video

Gao

2019

Teh. vjesn.

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Social media has already become one of the mainstream enterprise marketing channels recently. That consists of various media elements, such as text, picture, and even newly developed instant music video etc. Although several text or picture mining techniques could be directly utilized to analyse online user comments, few researches focus on how to improve the marketing performance of social media platforms through a multimedia approach. Therefore, this paper studies the social media marketing problem of user generated instant music video. A hybrid variable-scale clustering algorithm (HVSC) is proposed to analyse user feature through both textual and video content. Combining with the information dissemination characteristics of social media platforms, we also put forth a marketing strategy that intensively enlarges the transmission audience of influential UGC videos. Experiment results show that the HVSC is able to support managers to discover the target potential customer base of each UGC video following their music preference and current interest/concerns. Finally, according to the content relevance and customer influence, the video producers' incentive mechanism is further discussed.

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Characterizing the location of tourist images in cities. Differences in user-generated images (Instagram), official tourist brochures and travel guides

Cited by 93 publications

References 48 publications

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

Instagram as a Co-Creation Space for Tourist Destination Image-Building: Algarve and Costa del Sol Case Studies

Destination Image Analytics Through Traveller-Generated Content

Hybrid Variable-Scale Clustering Method for Social Media Marketing on User Generated Instant Music Video

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