Charismatic and Affective Rhetoric in a Presidential Campaign

Abstract

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Exploring Charismatic Leadership: A Comparative Analysis of the Rhetoric of Hillary Clinton and Donald Trump in the 2016 Presidential Election

“…Scholars have identified the crucial importance of charisma in political leadership from as early as the mid‐1900s (Davies ; Friedrich ), with various researchers examining the use of charismatic rhetoric within the context of past presidential elections (e.g., Bligh et al ; Merolla, Ramos, and Zechmeister ; Schroedel et al ; Willis et al ). Other noteworthy studies have addressed charismatic leadership in the context of a non‐Western leader (Bligh and Robinson ) or in the context of a sitting president’s rhetoric before and after a crisis (Bligh, Kohles, and Meindl ).…”