Charitable Bequest Giving Survey

Wiepking, Pamala; Madden, Kym; McDonald, Katie

doi:10.1037/t13054-000

Cited by 6 publications

(8 citation statements)

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“…Giving, in general, is viewed as a virtuous act and, therefore, individuals who donate to charitable causes are held in admiration by peers. Donors can gain recognition and approval from social others with public donations (Bekkers & Wiepking, 2011; Wiepking, 2008). Prior research suggests that publicizing can reinforce altruistic behaviors.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Also, hospitality firms can decide the donation setting—whether the act of solicitation is public or private (Bereczkei et al, 2007). Public requests often encourage donations due to recognition and approval from social others (Bekkers & Wiepking, 2011; Wiepking, 2008). However, karma believers focus on accumulating karmic rewards, thus paying little heed to reputational benefits.…”

Section: Introductionmentioning

confidence: 99%

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Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

Xue

Mattila

2022

Journal of Hospitality & Tourism Research

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Corporate charitable giving (CCG) is increasingly pervasive in the global hospitality industry. Among various subtypes of CCGs, many hospitality companies request donations from customers during the service delivery or payment process to encourage customer engagement and co-created social responsibility. Karma—the implicit belief that the universe rewards good deeds and punishes wrongdoings—resonates with consumers’ prosocial behaviors, yet little is known about how karma beliefs, along with various donation elements, affect donation likelihood. Study 1 demonstrates that karma believers are more likely to donate gifts-in-kind than money, as it signals altruism that engenders karmic rewards. Study 2 shows that consumers with weak (vs. strong) karma beliefs are more likely to donate in a public (vs. private) setting due to greater reputational benefits. This research enriches the literature on hospitality CCG marketing and provides insights to managers regarding how to effectively execute donation programs.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

Xue

Mattila

2022

Journal of Hospitality & Tourism Research

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“…Many authors acknowledge public recognition as an important prosocial motive (e.g., Penner et al, 2005; Van Teunenbroek et al, 2020; Wu et al, 2018), though research into charitable giving provides some mixed results. Proponents of a positive impact argue that people who give to charity are generally held in high regard (Wiepking, 2008). When the behavior is made public, the consequences for the donor should be positive (Alpizar et al, 2008), so public recognition would represent a complementary motivation to engage in such behaviors.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving

Denis

Pecheux

Warlop

2020

Nonprofit and Voluntary Sector Quarterly

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Commonly regarded as an important driver of donation behavior, public recognition also can reduce donations. With three studies, this research manipulates whether donors receive public, private, imposed, or optional forms of recognition; the results show that the influence of recognition on the decision to donate is moderated by donors’ need for social approval. Whereas public recognition improves charitable giving among people with higher need for approval, imposing recognition reduces donations among people with lower need, suggesting a potential crowding-out effect on prior motives (Study 1). This penalty for public recognition disappears when the public recognition is optional (Study 2). When public recognition is saliently imposed (not requested), donation likelihood increases, suggesting that donors’ potential concerns about observers’ suspicion of their true motives is reduced (Study 3). This research highlights conditions in which public recognition encourages charitable giving and paves the way for further research on social dimensions of generosity.

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“…National campaigns for charitable causes have been conceptualized as once-only events—typically telethons and charitable concerts—aimed at raising money for some charitable cause and having the potential to reach the entire population of a country, and their success is measured by the amount of money raised (Wiepking, 2008). The introductory article to this Nonprofit and Voluntary Sector Quarterly symposium anticipates that national campaigns of that type are neither the most popular nor the most frequently used philanthropic formats in Spain, at least when Spain is compared with the other countries analyzed, most particularly Sweden and the Netherlands.…”

Section: Introductionmentioning

confidence: 99%

The Evolution of National Fundraising Campaigns in Spain

Rey‐García

Álvarez-González

Valls-Riera³

2012

Nonprofit and Voluntary Sector Quarterly

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The general aim of this article is to analyze the evolution of national fundraising campaigns for charitable causes in Spain. Qualitative and quantitative perspectives are combined to contextualize features specific to Spain while allowing for comparisons with the other large international emergency campaigns. Main conclusions of the research confirm the historical and continuing importance of the role played by the State while explaining the basic change in the national campaigns. That change embodied a transition from an oligopolistic model of deeply rooted institutions enjoying corporatist agreements with the State that facilitated them privileged access to charitable lotteries, to a model of increasing competition. According to that more modern model, new nonprofit organizations have grown in importance by tapping into emerging philanthropic markets, both through State-mediated mechanisms such as campaigns related to tax-designation schemes, and through direct competition for donations to international aid campaigns from both individual and corporate donors.

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Charitable Bequest Giving Survey

Cited by 6 publications

References 0 publications

Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

Instant Karma: How the Karmic-Investment Mindset Affects Customer Engagement With Corporate Charitable Giving Requests

When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving

The Evolution of National Fundraising Campaigns in Spain

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