Charitable motivations: the role of prestige and identification

Peasley, Michael C.; Coleman, Joshua T.; Royne, Marla B.

doi:10.1080/02642069.2017.1370457

Cited by 8 publications

(7 citation statements)

References 56 publications

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“…Another conclusion of the research is that perceived organizational prestige has a statistically significant effect on organizational identity. This result supports similar studies (Bhattacharya et al, 1995;Elsbach & Cable, 2019;Peasley et al, 2018). This conclusion of the research can be said that fans take into account the macro elements of the club, namely the deep-rooted history of the club, the organizational values and the characteristics of the club being one of the four greats in the Super League.…”

Section: Discussionsupporting

confidence: 89%

“…It is possible to say that in this relationship, elements related to the management of the organization are partially addressed (i.e. Bhattacharya et al, 1995;Elsbach & Cable, 2019;Peasley et al, 2018). Considering the limitations of the literature, this study attempts to determine how the research will be shaped when the board variable is included in the relationship between prestige and identification, which is frequently examined by researchers in the management literature.…”

Section: Discussionmentioning

confidence: 99%

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A Study Aimed at Understanding the Relationship Between Prestige, Board of Directors and Identification

Gök

Çiftçioğlu

2021

International Journal of Social Inquiry

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Section: Discussionsupporting

confidence: 89%

Section: Discussionmentioning

confidence: 99%

A Study Aimed at Understanding the Relationship Between Prestige, Board of Directors and Identification

Gök

Çiftçioğlu

2021

International Journal of Social Inquiry

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“…This means that careful crafting of donation requests is best made within the context of a perceived relationship between the organization and stakeholders. Moreover, how the task is made and the person who is making the request within the context of the relationship must be part of the planning process in recruiting new donors and recurring donations (Peasley et al, 2018). In a climate where requests for time and donations are often made carelessly, quality NPOs have a long‐term plan that includes strategic treatment of priority donors over multiple touchpoints.…”

Section: Discussionmentioning

confidence: 99%

“…Transparency is regularly considered to be an essential element of garnering the trust of all relevant stakeholders of the firm and is an important aspect of an organization's reputation (Fombrun & Van Riel, 2004). This is because a positive reputation results in greater donor identification with the organization and increased fundraising performance (Peasley, Coleman, & Royne, 2018). The emerging consensus is that transparency is the perceived quality of information intentionally shared directly from the organization (Schnackenberg & Tomlinson, 2016), and can relate to the governance and operation of the organization (Arshad, Abu Bakar, Yusoff F I G U R E 1 Indicators that comprise nonprofit quality Thani, & Omar, 2013) or how the organization specifically addresses its mission (Benjamin, 2010).…”

Section: Organizational Transparencymentioning

confidence: 99%

Nonprofit quality: What is it and why should nonprofits care?

Woodroof

Howie

Peasley

2020

Journal of Philanthropy and Marketing

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This manuscript examines a quality‐oriented philosophy in a nonprofit context utilizing semi‐structured interviews with nonprofit executive directors. The findings indicate that nonprofit organizations do seek continuous improvement and value a long‐term focus, consistent with for‐profit quality aspirations. However, factors unique to the structure of nonprofit organizations exist and contribute to organizational quality. The interviews converged to highlight five areas that relate to organizational quality in nonprofit organizations: donor relationships, organizational transparency, board member involvement, talent recruitment, and employee commitment. The findings indicate that a quality‐oriented approach to nonprofit governance affects an organization's ability to secure funding and address the mission of the respective organization more efficiently and effectively. Thus, it is suggested that incorporating a quality‐oriented philosophy creates a competitive advantage for nonprofit organizations in an increasingly saturated market.

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“…Prestige refers to the feeling of greater status with regard to some object or person. Brand prestige refers to higher status in the minds of users / consumers for the product or the service of a particular brand (Peasley, Coleman, & Royne, 2018;Steenkamp, Batra, & Alden, 2003) Perceived external prestige refers to the individual perceptions of their organization, or brand in the eyes of outside world. External prestige has been tested in organizational context (see table 1), no any definition of external prestige with regard to a brand is found.…”

Section: Perceived External Prestigementioning

confidence: 99%

Mediating Role of Brand Trust between Perceived External Prestige and Brand Satisfaction: Evidence from Smartphone Users

Bakari

2019

NRJSS

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Purpose - The main purpose of the study is to investigate the impact of perceived external prestige on brand satisfaction of smartphone users of Pakistan and mediating role of brand trust in the relationship between perceived external prestige and brand satisfaction. This study posits that for the users’ satisfaction with brand, reputation of the brand among their friends, colleagues and society is major determinant. Design/methodology/approach –The data were collected from the smartphone users of Pakistan. The link of online questionnaires was shared through Facebook messages, and email. Paper pencil questionnaires weer distributed among the students of different campuses of University of Sindh Jamshoro. In this study, convenience sampling technique was used for collection of data. The sample size in this study consisted of 250 smartphone consumers. Structural Equation Modeling through AMOS 21 is used to test structural model to test the validity of model and hypothesis testing. Findings - The findings indicate that there is a positive and significant relationship of perceived external prestige with brand trust and brand satisfaction. Brand trust also fully mediates the positive relationship between perceived external prestige and brand satisfaction. Mediating model explains 61% variance in the dependent variable. Practical implications – For the managers and marketers of smartphones, findings of this study are helpful in understanding the importance of brand prestige in the eyes of users. Marketers should focus on enhancing brand prestige perception by disseminating information related to its features and benefits and increase positive word of mouth to enhance brand trust and satisfaction. Originality/value – This study is first in the nature to develop and test the model of perceived external prestige in smartphone users’ context. Previous studies have focused on word of mouth perceptions, but insights of prestige perceptions will guide practitioners to position their brands at new horizon in the minds of customers. This study provides theoretical and practical implication which will enhance satisfaction of smart phone users.

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Charitable motivations: the role of prestige and identification

Cited by 8 publications

References 56 publications

A Study Aimed at Understanding the Relationship Between Prestige, Board of Directors and Identification

A Study Aimed at Understanding the Relationship Between Prestige, Board of Directors and Identification

Nonprofit quality: What is it and why should nonprofits care?

Mediating Role of Brand Trust between Perceived External Prestige and Brand Satisfaction: Evidence from Smartphone Users

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