Charity preferences and perceived impact moderate charitable giving and associated neural response

Fede, Samantha J.; Pearson, Emma E.; Kerich, Mike; Momenan, Reza

doi:10.1016/j.neuropsychologia.2021.107957

Cited by 2 publications

(1 citation statement)

References 53 publications

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“…Study 1 showed that news on a misconduct charity substantially reduced individuals’ willingness to donate to or volunteer in the misconduct charity. Since individuals are more likely to donate money to their favorite charity [ 61 ], willingness to donate to any charity that participants prefer was also assessed in Study 2 and we still observed the negative impact brought by charity misconduct. Even when participants were asked to provide help in charity and pandemic irrelated contexts (Study 3), willingness to provide help was still reduced when they read the misconduct news, suggesting that the negative impact of misconduct news on willingness to help generalizes to a wider extent.…”

Section: Discussionmentioning

confidence: 96%

Charity Misconduct on Public Health Issues Impairs Willingness to Offer Help

Liu

Mao

2021

IJERPH

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Charity organizations positively impact our societies but charity misconduct impairs people’s willingness to contribute to charity and functional health systems on public health issues. This study investigates the impact of charity misconduct on people’s willingness to offer help on public health issues and possible ways of reducing the negative impact brought by charity misconduct news through four studies (Ntotal = 1269). Results showed that charity misconduct on public health issues significantly reduced individuals’ willingness to offer help via both the charity involved with the misconduct and any charity they prefer (Study 1 and 2). Furthermore, news on charity misconduct reduced people’s general willingness to help in contexts that did not involve charity (Study 3). Finally, presenting charity nonmisconduct news after charity misconduct news increases individuals’ willingness to offer help via the nonmisconduct charity (Study 4), suggesting a potential way to nudge people to provide help in the fight against the negative impact brought by charity misconduct news. The findings show the backfire of reporting charity misconduct news and have important implications for potential ways to facilitate people to offer help.

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Section: Discussionmentioning

confidence: 96%