Charting new terrains: How CSR initiatives shape employee creativity and contribute to UN-SDGs in a knowledge-driven world

Ahmad, Naveed; Samad, Sarminah; Han, Heesup

doi:10.1016/j.jik.2024.100557

Journal of Innovation & Knowledge

2024

DOI: 10.1016/j.jik.2024.100557

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Charting new terrains: How CSR initiatives shape employee creativity and contribute to UN-SDGs in a knowledge-driven world

Naveed Ahmad,

Sarminah Samad,

Heesup Han

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Cited by 5 publications

References 94 publications

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An investigation of the employees’ positive and negative corporate social responsibility (CSR) perceptions and their engagement in work: empirical evidence from the luxury hospitality industry

Hu,

López-Bonilla,

López-Bonilla

2024

Cogent Business & Management

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An investigation of the employees’ positive and negative corporate social responsibility (CSR) perceptions and their engagement in work: empirical evidence from the luxury hospitality industry

Hu,

López-Bonilla,

López-Bonilla

2024

Cogent Business & Management

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Eco-Chic stays: The influence of green communication on guest booking intentions

Li,

Ahmad,

Lewandowska

2024

Journal of Vacation Marketing

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In this paper, we examine how green communication impacts luxury hotel bookings using data from China. To determine whether green communication has an impact on guests’ decision-making processes, 384 questionnaires were distributed across four major Chinese cities, Beijing, Shanghai, Guangzhou, and Shenzhen. Among the mediators and moderators were perceived brand integrity, intrinsic green motivation, and environmental knowledge. Results indicate that the combinations of perceived brand integrity and green intrinsic motivation affect guests’ booking intentions along with environmental knowledge, according to the results of this study. Luxury hospitality managers can use this research to develop a theoretical framework for sustainable communication with green consumers.

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Green Messaging in the Fast-Food Industry: The Role of Responsibility, Obligation, and Values in Driving Eco-Conscious Behavior

Liu,

Jiang

2024

Sustainability

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This study aims to investigate how sustainability communication on social media, by retail fast-food chains, affects fast-food consumer behavior in terms of ascribed responsibility, felt obligation, and green values for the promotion of sustainable actions. Data-based evidence from fast-food customers in Malaysia established that sustainability communication increases the awareness of responsibility and moral obligation to behave sustainably. The findings of this study show that sustainability communication by retail fast-food chains leads to the improvement of the eco-conscious behavior of fast-food consumers. This relationship is mediated by psychological factors such as ascribed responsibility and felt responsibility and moderated by green values. The results of this study show that Malaysian customers who feel more responsible and obligated are likely to participate in sustainable behaviors. Furthermore, the high levels of green values enhance the impact of sustainability messages, meaning that sustainable communication can indeed change consumer behavior. This study supports the role of social media in improving the communication of sustainability and adapting the message to consumers’ values. These findings offer useful insights for fast-food firms that wish to enhance their sustainability initiatives and support the overall goals of sustainable development. This research also enhances the theoretical knowledge by incorporating both psychological and value-based factors into the model of sustainability communication, providing further insights into the effects of the factors on consumer behavior. This research thus offers a theoretical extension to the sustainability communication literature by considering psychological and value-based factors and offers practical implications for fast-food chains to enhance their sustainability communication and support sustainable development goals.

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Charting new terrains: How CSR initiatives shape employee creativity and contribute to UN-SDGs in a knowledge-driven world

Cited by 5 publications

References 94 publications

An investigation of the employees’ positive and negative corporate social responsibility (CSR) perceptions and their engagement in work: empirical evidence from the luxury hospitality industry

An investigation of the employees’ positive and negative corporate social responsibility (CSR) perceptions and their engagement in work: empirical evidence from the luxury hospitality industry

Eco-Chic stays: The influence of green communication on guest booking intentions

Green Messaging in the Fast-Food Industry: The Role of Responsibility, Obligation, and Values in Driving Eco-Conscious Behavior

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