“Chasing Grade” or “Driving Innovation”? Social Responsibility Grades of Heavily Polluting Enterprises and Exploratory Innovation

Lu, Jintao; Liang, Mengshang; Dabić, Marina; Lin, Wenfang

doi:10.1109/tem.2024.3411992

IEEE Trans. Eng. Manage.

2024

DOI: 10.1109/tem.2024.3411992

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“Chasing Grade” or “Driving Innovation”? Social Responsibility Grades of Heavily Polluting Enterprises and Exploratory Innovation

Jintao Lu,

Mengshang Liang,

Marina Dabić

et al.

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Cited by 2 publications

References 66 publications

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Effective environmental strategy or illusory tactics? Corporate greenwashing and innovation willingness

Lu,

Rong,

Eweje

et al. 2024

Bus Strat Env

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Corporate greenwashing is an unethical environmental strategy that has received extensive attention from practitioners and academics; however, little is known about its influence on innovation willingness. The purpose of this study is to fill this important gap by exploring the influence mechanism of corporate greenwashing on innovation willingness through underperformance duration. Drawing on resource‐based theory, Homo economicus, and performance feedback theory, this study uses data of 610 Chinese A‐share listed heavily polluting companies (3819 company‐year observations) from 2013 to 2019. The results show that there is a significant inverted U‐shaped relationship between corporate greenwashing and innovation willingness, with underperformance duration partially mediating this relationship. The findings advance our understanding of the non‐economic consequences of corporate greenwashing, enrich the literature on corporate greenwashing and innovation willingness, and offer valuable insights for interdisciplinary studies between environmental strategy and corporate innovation. Practical implications provide policymakers with recommendations on how to prevent corporate greenwashing in environmental responsibility.

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Effective environmental strategy or illusory tactics? Corporate greenwashing and innovation willingness

Lu,

Rong,

Eweje

et al. 2024

Bus Strat Env

View full text Add to dashboard Cite

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Understanding the CSR‐luxury paradox: The duality of luxury and responsibility in consumer perceptions

Sun,

Mai,

2024

Corp Soc Responsibility Env

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This article delves into the intricate dynamics between luxury businesses' environmental responsibility initiatives and consumer perceptions, grounded in the theory of reasoned action. Utilizing three experimental studies, this article explores the interplay of corporate social responsibility (CSR) message framing (responsibility‐focused vs. dignity‐focused) and the nature of the luxury business (established vs. entrepreneurial). Study 1 examines the interaction between luxury brand type and CSR message framing, revealing that responsibility‐focused narratives enhance consumer interest in entrepreneurial brands but not in established ones. Study 2 investigates the psychological mechanisms underlying these effects, finding that dignity‐focused narratives increase consumer engagement through perceived authenticity and alignment with self‐image. Study 3 employs longitudinal field research to track actual buying behaviors, showing that dignity‐focused messages significantly boost spending, brand loyalty, and satisfaction, particularly for entrepreneurial brands. The findings illuminate the nuanced consumer reactions to CSR initiatives, underscoring the importance of message framing and brand nature in shaping luxury consumption attitudes.

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“Chasing Grade” or “Driving Innovation”? Social Responsibility Grades of Heavily Polluting Enterprises and Exploratory Innovation

Cited by 2 publications

References 66 publications

Effective environmental strategy or illusory tactics? Corporate greenwashing and innovation willingness

Effective environmental strategy or illusory tactics? Corporate greenwashing and innovation willingness

Understanding the CSR‐luxury paradox: The duality of luxury and responsibility in consumer perceptions

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