Chasing Objectivity? Critical Reflections on History, Identity, and the Public Performance of Indian Mascots

Abstract

Chasing Objectivity? Critical Reflections on History, Identity, and the Public Performance of Indian Mascots examines the role of the objectivity within the discipline of history via explorations of research into Native American sports mascots. I argue that Whiteness and other aspects of privilege are intimately, and publicly, entwined with the practice of “doing” history and that through explorations of historical narratives of race, we can reveal the limitations of the subjective-objective divide and the weight of our own privilege as academics and members of the broader American culture.

Subconscious (Un)Attachment to a Sponsor: An Irrational Effect of Facility Naming Rights

“…As elucidated by Carrington (2008), there is limited literature in which reflexive autobiography, or even more generally, autoethnography, is used in a sport context (for notable exceptions, see Giardina, 2005;Guiliano, 2011;Moreira, 2011;Newman, 2013;Silk, 2010). Although academics and sport industry professionals frequently engage with sport fans to elicit knowledge on sponsorship effectiveness (primarily through positivist or postpositiv ist inquiry, such as in the form of surveys), they seldom attempt to glean this same information from what could arguably be the most reliable source: themselves.…”