Chatbot

Abstract

The increasing integration of chatbots in the travel, tourism, and hospitality (TTH) industry has transformed customer interactions, offered personalized assistance and streamlined services. Leveraging a systematic literature review and in-depth analysis, this research paper explores the security landscape of chatbots in the TTH sector, identifying potential threats and proposing targeted countermeasures for safeguarding customer data. The study outlines potential attacks on chatbot modules, highlighting risks to user privacy and system integrity. Proposed countermeasures extend beyond existing literature, addressing specific vulnerabilities identified through in-depth analysis. The paper contributes to understanding AI-specific security threats, raises ethical concerns, and identifies potential barriers to chatbot adoption. This research comprehensively analyses security vulnerabilities in TTH chatbots, offering tailored countermeasures.