“…Besides being quicker and easier to understand by participants, when using consumers for product descriptions, these techniques are also intended to bring products to the market that actually have the characteristics expected by the target audience, and are useful for providing valuable information during the development of new products or in the design of marketing campaigns (ARES et al, 2010;ARES et al, 2011;DOOLEY et al, 2010;JAEGER et al, 2015;LAAKSONEN et al, 2016;REINBACH et al, 2014;ROUSSEAU, 2015;VEINAND et al, 2011). Besides providing sensory configurations similar to those obtained by conventional descriptive analysis, the methods presented have shown efficiency in sample differentiation, even using consumers in the evaluation (ARES et al, 2014;BRUZZONE et al, 2012;CADENA et al, 2014;FLEMING et al, 2015;JAEGER et al, 2013;LADO et al, 2010;REINBACH et al, 2014;VARELA;VARELA et al;.…”