The synthesis of 5,5′‐diformyl‐2,2′‐difuran (IUPAC name: [2,2′‐bifuryl]‐5,5′‐dicarbaldehyde) in good yields by the intermolecular coupling of 2‐furfural and 5‐bromo‐2‐furfural has been achieved. Optimum yields were obtained when mixtures of the substrates in acetonitrile were treated with polyvinylpyridine powder (Reillex 402), and irradiated with UV light through a quartz filter. Low yields of coupling product were obtained in the absence of this base or if hydrocarbon solvents were used. A mechanistic pathway involving a transient exciplex intermediate has been proposed.