The development of catalysts for the anti-Markovnikov addition of H-Nu (H-Nu = H-NR 2 , H-OR) to olefins could provide an atom-economical approach to amines, ethers, and heterocyclic compounds [Eq. (1)]. [1] These products are of significant utility to both the chemical and pharmaceutical industries, and as a result the development of new catalysts for this type of transformation has been identified as one of the "top ten challenges for catalysis". [2] However, despite considerable effort in this area over the past two decades, [3][4][5] general and selective processes and catalysts for such transformations have remained elusive. This report describes the rational design of a new mechanistic pathway, which offers a potentially general solution to anti-Markovnikov olefin hydrofunctionalization.We envisaged a three-step catalytic cycle for intramolecular anti-Markovnikov olefin hydrofunctionalization involving: a) olefin insertion into a [Rh]ÀH bond, b) intramolecular functionalization of the resulting s-alkyl adduct, and c) protonation of the resulting [Rh I ] À species to regenerate the starting [Rh]-H complex (Scheme 1). We anticipated that the regioselectivity of the reaction would be dictated by the olefin-insertion step, which should favor the less-substituted metal s-alkyl species [6] and thereby selectively provide the anti-Markovnikov product. We report herein that (TPP)Rh-H (TPP = tetraphenylporphyrin) efficiently mediates each step of this postulated catalytic cycle to afford heterocyclic products with extremely high (> 97 %) anti-Markovnikov regioselectivity. The functionalization step serves as a rare and unusually general example of direct C(sp 3 )-heteroatom bond-forming reductive elimination. [7,8]