Effect of ortho substituents on carbonyl carbon 13 C NMR chemical shifts in substituted phenyl benzoates Vilve Nummert a , Mare Piirsalu a , Vahur Mä emets a , Signe Vahur a and Ilmar A. Koppel a * 13 C NMR spectra of 37 ortho-, meta-, and para-substituted phenyl benzoates, containing substituents in benzoyl and phenyl moiety, 4 ortho-substituted methyl and 5 ethyl benzoates as well as 9 R-substituted alkyl benzoates have been recorded. The influence of the ortho substituents on the carbonyl carbon 13 C NMR chemical shift, d CO , was found to be described by a linear multiple regression equation containing the inductive, s I , resonance, s-R , and steric, E B s , or y substituent constants. For all the ortho-substituted esters containing substituents in the acyl part as well as the phenyl part, the substituent-induced reverse inductive effect (r I < 0), the normal resonance effect (r R > 0), and the negative steric effect (d ortho < 0) with the E B s were observed. In the case of ortho substituents in the phenyl part, the resonance effect was negligible. Due to inductive effect, the ortho electron-withdrawing substituents showed an upfield shift or shielding of the carbonyl carbon, while the electron-donating substituents had an opposite effect. Because of the sterical consequences, ortho substituents revealed a deshielding effect on the 13 C NMR chemical shift of the carbonyl carbon. For all the meta-and para-substituted esters, the reverse substituent-induced inductive and resonance effects (r I < 0, r R < 0) were found to be significant. In alkyl benzoates, the alkyl substituents showed the reverse inductive and steric effects. The log k values for the alkaline hydrolysis in water, aqueous 0.5 M Bu 4 NBr and 2.25 M Bu 4 NBr, and the IR frequencies, n CO , for the ortho-, meta-, and para-substituted phenyl benzoates and alkyl benzoates were correlated nicely with the corresponding 13 C NMR substituent chemical shifts, Dd CO .ORTHO EFFECT ON CARBONYL CARBON CHEMICAL SHIFTS 1.5) þ (58.4 AE 3.4)s I þ (32.6 AE 4.1)E B s , R ¼ 0.991, s 0 ¼ 0.138, n ¼ 8.