2014
DOI: 10.1016/j.appet.2014.06.104
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Child as change agent. The potential of children to increase healthy food purchasing

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Cited by 64 publications
(60 citation statements)
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References 27 publications
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“…Family was another social dimension where the perspectives of the two respondent types converged. Similar to other research, all respondents stated that family, especially children, had a major influence on customer purchasing decisions (Baranowski et al 2008; Wingert et al 2014). Future in-store intervention research should consider marketing strategies that highlight the theme of family or that appeal to children.…”
Section: Discussionsupporting
confidence: 81%
“…Family was another social dimension where the perspectives of the two respondent types converged. Similar to other research, all respondents stated that family, especially children, had a major influence on customer purchasing decisions (Baranowski et al 2008; Wingert et al 2014). Future in-store intervention research should consider marketing strategies that highlight the theme of family or that appeal to children.…”
Section: Discussionsupporting
confidence: 81%
“…While some research groups have focused on interventions that target increased PA participation and improved health behaviors at the family level, 39,40 others have utilized either parents or children as agents of change to increase healthfulness among all family members. [41][42][43] The current findings suggest that although PA is significantly correlated between children and parents during times that they are likely to be together, correlations are weak to moderate at best. Thus, these findings suggest that family-based PA interventions that target both children and parents might be most effective.…”
Section: Discussionmentioning
confidence: 79%
“…Although parents or caregivers are the primary purchasers of foods for households, children's preferences can drive purchasing decisions and shopping behavior (41,42). Children's food preferences have been found to be highly susceptible to branding and marketing strategies (43,44) and are highly associated with dietary preferences and health outcomes later in life (45).…”
Section: Discussionmentioning
confidence: 99%